Reflective Sportswear: Introduction
- Reflective sportswear consists of apparel, footwear, and accessories which are made using reflective fabric. Reflective fabric is made of base cloth, adhesives, and micro glass bead. Reflective clothing functions as a light and helps in identifying the presence of a person in the dark. It is used as protective clothing and is mostly preferred at night as it glows and helps in reducing the chance of accident by collision.
- Demand for sportswear has seen an upward trend since the past few years due to increasing popularity of outdoor activities. This coupled with increasing disposable income and inclination toward physical fitness is expected to drive the global reflective sportswear market during the forecast period.
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Key Drivers and Opportunities of the Global Reflective Sportswear Market
- The rise in technology has led to the development of advanced reflective sportswear with more comfort and protection. People who have a busy schedule prefer to indulge in cycling and running activities during night time. Also, night activities are gaining momentum in many countries due to increase in temperature. The realization among consumers about the importance of maintaining good health is expected to help in driving the global reflective sportswear market during the forecast period.
- The rise in accidents that happen at night is due to lack of visibility. Reflective clothing helps in identifying the person and hence reduces the risk of accidents. Consumers use appropriate clothes to ensure safety during outdoor activities, which is expected to drive the global reflective sportswear market during the forecast period.
- Manufacturers of reflective sportswear are focusing on developing comfortable products. Few manufacturers are also providing customization service to attract more consumers. Sales development through innovative product launches, online channels, promotional strategies, and appealing marketing by companies is projected to drive the reflective sportswear market during the forecast period.
- The current outbreak of Covid-19 has resulted in decline of sales of reflective sportswear in 2022. However, the market is expected to expand during the forecast period.
Key Players Operating in the Global Market
Major players operating in the global reflective sportswear market include:
- Adidas AG
- Athleta LLC.
- New Balance Athletics, Inc.
- Nike, Inc.
- Puma SE
- Reflective Apparel Factory
- RUSEEN Reflective Apparel, LLC.
- Under Armour, Inc.
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Global Reflective Sportswear Market: Research Scope
Global Reflective Sportswear Market, by Type
- Tops / T shirts
- Accessories (Hats, Caps, etc.)
Global Reflective Sportswear Market, by Activity
- Running / Walking
- Riding / Cycling
- Other Outdoor Sports
Global Reflective Sportswear Market, by Price
Global Reflective Sportswear Market, by End-user
Global Reflective Sportswear Market, by Distribution Channel
- E-commerce Websites
- Company Owned Websites
- Hypermarket / Supermarket
- Specialty Stores
- Other Retail Stores
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
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The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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