Heated jackets are a type of outdoor clothing that offers protection from cold weather. In heated jackets, batteries are used to power up the jackets.

Popularity of outdoor sports such as trekking, snowmobiling, winter biking, diving, downhill skiing, motorcycle riding, etc. among consumers is increasing the demand for heated jackets across the world.

Surge in demand for self-heating heated jackets is increasing the overall market size of heated jackets in the U.S. For example in November 2018, U.S. based heated jackets manufacturer, Ororo Heated Apparel launched heated jackets that have inbuilt lithium-ion batteries that are rechargeable and keep users warm for up to about eight hours. As temperatures can be controlled in these jackets, they can be worn across the year. Rise in online apparel sale including heated jackets is also driving the global heated jacket market. The “Ororo” brand of heated jackets is focusing on online sales, selling these heated jackets to British customers through Amazon UK.

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Rise in usage of smart heated jackets across the world is impacting the global heated jacket market. In February 2018, U.S. based Ministry of Supply (a fashion company) launched a new brand of Mercury “intelligent heated jacket.” The temperature of these jackets can be controlled by voice command. The heated jacket has pads made of thin carbon fiber and electronic sensors to detect outside temperature, the user’s body temperature, and the movement by the user. The sensors calculate the optimum temperature for the heated jacket to keep the user warm. In September 2018, heated jacket manufacturer 8K launched a rechargeable heated jacket, whose temperature can also be controlled by an app. 8K uses “Flexwarm” technology that uses a very thin film layer as a heating element. Through the flexwarm technology, a rechargeable heated jacket from 8K can reach a temperature of 50 degree centigrade in 360 seconds in comparison to carbon fiber heating technology.

In terms of type, the global heated jacket market can be segmented into jackets using 5-volt power bank, 7-volt power bank, and 12-volt power bank. Based on consumer group, the global heated jacket market can be categorized into men and women. By distribution channel, the heated jacket market can be segmented into online and offline.

Geographically, the global heated jacket market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is expected to be a major market for heated jackets across the globe during the forecast period. The U.S. is expected to be the largest market in North America followed by Canada. Europe is a significant market for heated jackets. Germany is expected to be the leading heated jacket market in the region. The U.K., France, Italy and Spain are other major markets in the region. Asia Pacific is expected to be a major market for heated jackets during the forecast period, with China expected to be the largest heated jacket market in the region. Japan, South Korea, and India are other major markets in the region. Middle East & Africa is expected to be another significant market for heated jackets. GCC is expected to be a major market in the region, followed by South Africa. Brazil is likely to be a major market for heated jackets in South America during the forecast period.

A major difficulty for users of heated jackets is that these jackets require a portable power source, so consumers have to keep a power back-up such as removable power bank to recharge heated jackets periodically.

Major companies operating in the global heated jacket market are Columbia Sportswear, Milwaukee Electric Tool Corporation, Robert Bosch Tool Corporation, DeWalt, Makita Corporation, Fieldsheer (brand Mobile Warming), Firstgear, H2C Brands LLC (brand Volt), TechNiche International (brand IonGear), Venture Heat, Ororo Heated Apparel, Ministry of Supply, 8K, etc.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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