Sports Drink market research study in brief
The business intelligence study for the Sports Drink market provides an extensive synopsis of essential aspects involving the product classification, important definitions, and other industry-specific parameters. The report also covers the key factors associated with the current events such as alliances, mergers & acquisitions, and new product launches.
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Today’s sports drinks are more specialized than ever before with new formulations to meet the changing customer demands. Formulations play an important role in producing sports drinks and over the years these formulations have changed a little. Manufacturers are revamping sports drinks to meet sugar-content, flavor, protein and nutrition demand. Meanwhile, they are also focusing on using natural and organic ingredients in sports drinks. Sports drinks manufacturers are investing in research of ingredients that help final formula to achieve its purpose of rehydration. Hence, new formulation methods in sports drinks are gaining traction globally.
However, some of the biggest challenges facing sports drinks are reducing sugar content without losing the flavor, adhering changing consumer demands, adapting to the policy changes and maintaining clean labels. Manufacturers are also facing recalls, hence they are focusing more on safety measures, transparency, plant maintenance, etc.
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According to the latest report by Fact.MR, the global sports drink market is expected to reach close to US$ 25,500 million value towards the end of 2022. During the forecast period, 2017-2022, the market is anticipated to witness steady CAGR, owing to the increasing number of consumers shifting away from sodas and carbonated soft drinks. Moreover, key players innovating their product line by introducing new flavors are also attracting more consumers. Following insights show how the global sports drinks market will perform.
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|Product Type||Consumption Type||Distribution Channel|
|Isotonic||Pre-exercise Sports Drinks (PRX)||Modern Trade|
|Hypertonic||During Exercise Sports Drinks||Drug Stores|
|Hypotonic||Recovery Drinks||Convenience Store|
|Other Retail Format|
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The report has also profiled leading players in the global market for sports drink, which will remain active through 2022. These include companies such as Abbott Laboratories, The Coca-Cola Company, Monster Beverage Corp, Red Bull GmbH, Suntory Beverage & Food Ltd., GlaxoSmithKline Plc., Dr Pepper Snapple Group, Inc., Pepsico Inc., Nestlé S.A., GNC Holdings Inc., and PacificHealth Laboratories, Inc.
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