Emollient or moisturizer is an ingredient, which is used in skin and hair care products for moist, flexible and soft skin and hair. Emollients are non-cosmetic moisturizers and are available in the form of creams, lotions, ointments, and gels.

Key players operating in the global emollients market are:
Cognis (a subsidiary of BASF Company) (Monheim am Rhein, Germany), Croda International plc (East Riding of Yorkshire, the U.K.), Evonik Industries AG (Essen, Germany), Kunshan Shuangyou Daily Chemical Co., Ltd. (Jiangsu, China), Oleon (Klang, Malaysia), Sasol Limited (Johannesburg, South Africa), Stearinerie Dubois (Boulogne-Billancourt, France), and Stepan Company (Northfield, Illinois).

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The global emollients market is expected to witness significant growth during the forecast period. The market is primarily driven by the trends in skin care, hair care, and cosmetics industries. In addition, changing lifestyles and increasing consciousness about personal grooming are boosting the market of emollients. Furthermore, rise in the purchasing power for personal care products and cosmetics in emerging countries such as Brazil, Vietnam, South Korea, and Indonesia is expected to drive the global emollients market during the forecast period. Moreover, E-commerce has several benefits such as a variety of product offerings, different options, easy delivery, and time saving. Through online distribution channels, manufacturers of cosmetics and personal care products reach out to a wider customer base, which results in growth of the emollients market. This growth is expected to sustain during the forecast period.

However, high prices of emollients and cosmetics are coupled with less availability of some products are acting as a restraint for the global emollients market. Those who require these products to deal with skin and hair problems in winter often cannot really afford them, due to their high prices. The high price of these sophisticated cosmetics and personal care products acts as a hindrance for customers, primarily in developing nations. The impact of this restraint is high in the short run. However, it is expected to remain medium in the next few years. Innovations in cosmetics and personal care products are projected to offer new opportunities for the global emollients market in the near future.

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