Cookware is a type of vessel or container in which food is prepared. Cookware comprises various cooking pots, such as frying pans and saucepans. These pots are intended for use on a range, cooktop or a stove. The material used in the manufacturing of cookware has a substantial effect on its performance, cost, and thermal conductivity. Materials used in manufacturing of cookware are pottery, metals, PTFE non-stick, coated and composite material, and others. Metals used in manufacturing of cookware are aluminum, copper, stainless steel, cast iron, and carbon steel. Aluminum metal has very good thermal conductivity and is lightweight. It is also resistant to corrosion. Other non-metallic cookware materials include glass, ceramics, stone, and silicone. Electric cookware is one of the best examples of modern home appliance. As the name suggests, this cookware works on electricity. There are various types of electric cookware available in the market. Rice cookers, frying pans, slow cookers, tea and coffee makers, and egg boilers are types of electric cookware used in modern kitchens.
The electric cookware market is expected to expand at a decent rate during the forecast period. The demand for electric cookware is anticipated to increase due to rising urban population and ever increasing number of the middle class in developing countries such as China and India. Furthermore, due to improved lifestyle in emerging countries, disposable income of individuals has increased and people tend to buy stylish and new home appliances. These factors have forced companies to manufacture a variety of electric cookware. Ease of use of electric cookware, stylish looks, safety of the product, convenient and faster mode of cooking, ease of cleaning, and eco friendliness are the factors which are also expected to contribute to the growth of the electric cookware market. Factors such as use of traditional cookware, cookware which is operated on the gas in some parts of the world, and health related concerns might act as a restraint to the growth of the electric cookware market.
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The electric cookware market is segmented on the basis of product type, structure, end-user, and region. On the basis of product type, the market is segmented into rice cooker, slow cooker, deep fryer, fry pan, tea and coffee maker, and others. The electric cookware market is segmented on the basis of structure into built-in, and free stand. On the basis of end-user, the market is classified into residential and commercial. The commercial electric cookware market generates more revenue than the residential electric cookware market. This is because the cookware used for commercial cooking is generally electric cookware due to its ease of use, and is safer than other appliances. The electric cookware market is divided into North America, Middle East & Africa, Europe, Asia Pacific, and South America on the basis of region. Furthermore, these regions are subdivided into various countries such as the U.S., U.K., Germany, Italy, China, India, Japan, Saudi Arabia, South Africa, and Brazil.
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Some of the key players in the electric cookware market include Panasonic Corporation, Maxim, Koninklijke Philips N.V., Breville, Williams-Sonoma Inc., Midea Group, Joyoung Singapore, Toshiba Corporation, New World, Electrolux, BSH Home Appliances FZE, General Electric, Morphy Richards, Samsung, Dacor, and LG Electronics. The key players in the market focus on innovation in the technology and design of cookware to remain competitive. New product launch and acquisition are the key developmental strategies of manufactures to meet the consumer requirements and increase their consumer base. Furthermore, the companies launch exciting offers to promote their products and adopt innovative marketing strategies to attract consumers.
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