Dog Clothing & Accessories Market: Introduction
- According to the latest market report published by Transparency Market Research on the dog clothing & accessories market for the period 2020–2030 (wherein 2020 to 2030 is the forecast period and 2019 is the base year), increase in dog ownership across the globe is expected to drive the dog clothing & accessories market
- Globally, revenue generated by the dog clothing & accessories market accounted for ~US$ 9.9 Bn in 2019, which is expected to expand at a CAGR of 5.5% in terms of value during the forecast period
Increasing Dog Ownership Worldwide: A Key Driver
- In recent years, the lifespan of dogs is becoming longer (similar to their human guardians). Growing pet living standards are influencing owners to opt for dog clothing accessories. Increase in pet population all over the globe is simultaneously increasing pet ownership, which is likely to promote the health and wellness of dogs, and promote the sale of dog clothing & accessories in the coming years.
- Dog ownership has increased, owing to altering cultural and socioeconomic factors that is influencing the growth of the dog care and service industry. Changes in consumer lifestyles and rising disposable income have also spurred dog adoptions.
- Increasing awareness about dog grooming as per age, weight, breed, and physical activity is also one of the factors responsible for the growth of the dog clothing & accessories market. Rise in pet services across the globe providing regular grooming is also driving the usage of dog clothing accessories, as groomers and pet fashion designers are encouraging pet owners to utilize basic pet accessories.
- Dog owners opt for products such as sweaters, coats, dresses, and other fashion apparel, owing to increasing popularity of grooming products and innovative clothing across the globe. Humanizing dogs is influencing manufacturers to introduce innovative grooming products for dogs. This is stirring retailers and manufacturers to expand their shelves and draw inspiration from day-to-day customs to provide pet owners with products that make them feel even more connected to their dog. Rising popularity of sports is also one of the factors influencing owners to groom their dogs with jerseys – probably the most common sign of pet humanization.
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Evolution in e-Commerce Industry a Significant Opportunity for Dog Clothing & Accessories Market
- Boom in e-Commerce industry has created huge opportunities for manufacturers and distributors of dog clothing accessories. Producers and suppliers of dog clothing & accessories are focusing on selling their products on various e-Commerce websites in order to cater to a comprehensive range of customers across the world.
- Manufacturers encouraging owners to buy several grooming products through offers and discounts is propelling the sale of dog clothing & accessories through e-Commerce channels. In addition, owners compare various options with respect to brands, pricing, color, size, and pattern of dog clothing & accessories. New entrants consider e-Commerce channels to be effective for the sale of products and are increasing the awareness of their products, as a major chunk of customers belong to the millennial group, which prefers to access e-Commerce channels through their smartphones, desktops, and tabs. This is likely to boost the sale of dog clothing & accessories.
Rising Popularity of Unique Grooming Products and Rising Owner Preference for Safe, Advanced, and Secure Accessories: Key Trend of Global Market
- The latest trend observed is the increasing use of dog clothing & accessories during holidays, festive seasons, and ongoing sports tournaments, which has a positive impact on the growth of the dog clothing & accessories market. Rising popularity of grooming products with unique patterns (such as monkeys, dinosaurs, and cupcakes) is also seen among owners.
- Owners are opting for neckwear and jewelry as a mark of identification integrated with the GPS technology to trace the location of dogs for their safety. This trend is expected to dominate in coming years. Owners prefer safe, advanced, and secure products that do not affect the comfort of dogs while stretching or engaging with other accessories such as toys. In addition, rising preference for natural material such as rubber, cotton, wool, etc. is gaining popularity among owners.
- Dog clothing & accessories are essential products for the care and maintenance of dogs. Manufacturers are introducing these products with unique designs, characters, size, colors, and pattern to satisfy owner requirements. For instance, manufacturers have introduced the most recognizable characters and franchises such as Batman, Wonder Woman, Mickey Mouse, Jurassic World, Ghostbusters, etc.
Resistance to Hamper Growth of Dog Clothing & Accessories Market
- According to pet groomers, dogs experience some discomfort while wearing accessories, which often results in resistance from dogs. In addition, dogs often dislike covering their body parts, owing to its pickiness or due to behavior issues. This is likely to impact the sale of dog clothing and accessories. Dogs may also suffer from allergy through clothing and accessories of specific material. This may raise concerns about the product among consumers.
- Dogs need to train from early days to accept these accessories so that they do not feel any discomfort while wearing them; otherwise, wearing these products at a later age may pose resistance due to the psychological behavior of dogs. This is indirectly impacting the sale of dog clothing and accessories, directly resulting in major challenges for the growth of the market.
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Dog Clothing & Accessories Market: Competition Landscape
- Detailed profiles of manufacturers of dog clothing & accessories have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
- Key players operating in the dog clothing & accessories market include
- Petmate Holdings Co.
- KONG Company
- Unicharm Corporation
- Doggy Man H.A.Co.,Ltd.
- Masterpet Corporation Ltd.
- Central Garden & Pet Company
- Hangzhou Tianyuan Pet Products Co., Ltd
Dog Clothing & Accessories Market: Key Developments
- Prominent service providers in the dog clothing & accessories market are increasing investments on innovative dog clothing & accessories to fulfill the needs of dog owners. Manufacturers are also planning to expand their product range and presence in various geographies through mergers & acquisitions and tie-ups with local dog clothing & accessories providers.
- Some other key developments in the dog clothing & accessories market are highlighted below:
- In 2019, Petmate Holdings Co. expanded its business by entering the pet travel category business, where the company offers several innovative travelling products for dogs
- In February 2018, Bampz, LLC, a provider of travel products and functional pet hydration, signed an agreement to create and distribute a line of new pet products for the KONG Company
Read TMR Research Methodology at: https://www.transparencymarketresearch.com/methodology.html
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