- Digital spending in hospitality industry involves spending of companies to enhance the user experience. Digitalization is achieved through different channels such as web, social media, digital marketing, gamification, and mobility.
- Adoption of various technological solutions helps in enhancing the user’s digital experience according to expectations and requirement. Digital spending in hospitality industry plays a crucial role in retention of old customers and attracting new customers in order to increase the customer base in the hospitality vertical.
- Business to Business (B2B), Business to Customer (B2C), and Business to Business to Customer (B2B2C) are the common business models which makes use of digital spending in hospitality industry
- Digital spending in hospitality industry operates in various stages of the customer lifecycle right from awareness, engagement, purchase & relation, to support services. These stages need different solutions according to the need of that particular phase and specific to the hospitality industry.
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Implementation of Omni-channel Approach in the Digital Spending in Hospitality Industry Market
- An omni-channel experience can be defined as a cross channel approach that enables various interfaces such as social media, web, and mobile to integrate for customer engagement and is a major part of digital spending in hospitality industry.
- An omni-channel approach increases the involvement of customers with the organization, as all the communication channels are utilized in an integrated manner. This helps in broadening the customer base and drives the digital spending in hospitality industry.
- It also enhances the user experience as it follows a customer-centric approach. This approach drives the market as it offers wider exposure for organizations to implement their marketing strategies.
- Moreover, customers are becoming more digitally conscious which helps organizations to adopt an omni-channel approach. This is expected to drive the digital spending in hospitality industry market during the forecast period.
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Key Players Operating in the Global Digital Spending in Hospitality Industry Market
- Accenture PLC
- Capgemini
- IBM Corporation
- Tata Consultancy Services Ltd.
- Zendesk, Inc.
- Cognizant
- SAS Institute Inc.
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