Engaging consumers by providing relevant and personalized information has become essential for organizations so as to help them market their products or services continuously. Multiple channels are being used for this purpose such as mobile, television, internet, and stores. This has become important because customers today, like to gather all the information relating to the organization and the product they wish to buy. Thus, organizations have been using content management system application program interface (CMS API) so as to publish the desired information on the internet.
In order to publish content on different channels, organizations have to coordinate with the respective stakeholders of that channel. Also, organizations are struggling to make their content available at the right time and in the right format, which becomes very tedious owing to time and budget constraints. This results in a failure to maintain high quality content in multiple channels and consequently, there is a loss of brand equity of organizations and even customer base. This has created a need for content as a service, which offers content management for organizations via third party service providers.
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Global Content as a Service Market: Trends and Opportunities
Content as a service providers have better understanding of the audience and the market and thus, are able to target a wide geographical area using different channels. This is creating a heightened demand for content as a service from various organizations, wishing to publish contents through industrial magazines, mails, and other channels. Content as a service enables companies to promote their content effectively through their desired channels and allows companies to focus on their core competencies, thus letting them provide high quality service to customers.
Content as a service gives organizations the power to use sophisticated ways to deliver content via proper channels. Since these providers have expertise and know which channel to target based on the industry the organization is working on, the outcome is a positive and profitable one. This reduces the cost of publishing across multiple channels considerably. All these factors are boosting the demand for content as a service.
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Global Content as a Service Market: Geographical Analysis
The report studies the content as a service market both regionally and on a global level. By geography, the market is segmented into Asia Pacific, Europe, North America, and the Rest of the World. The report gives details such as which region is currently leading and which is expected to lead in the future. The fastest growing regional segment has also been identified, based on historical and current market figures. The analysts have also attributed the factors behind the stagnant, fastest or healthy growth of a region. The overall content as a service market is anticipated to show a positive outlook between 2016 and 2024, as companies across all regions are realizing the need and advantages of adopting these services and reaping the benefits in the form of increased sales and loyal customer base.
Companies Mentioned in the Report
The report profiles key vendors operating in the content as a service market for the purpose of study. They are Contently Inc., Vubiquity Inc, Drupal Connect, Inc., Contentful GmbH, Feed Syndicate, Hippo B V, Influence & Co., eZ Systems AS, and Sitecore. The business and financial overview as well as recent developments by each of the companies have been included in the report. In addition to this, strategic business moves and information regarding mergers and acquisitions are also given.
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