CBD Beverages Market: Overview
The popularity for CBD (cannabidiol) beverages stems from the legalization of cannabis and cannabis-derived products. Particularly in America, the legalization wave has making advances on the back of the positive regulatory outlook, the reason having to do with the therapeutic benefits of CBD. Among the various compounds that can be extracted from hemp or marijuana, cannabidiol has witnessed massive interest among industry players in the CBD beverages market. Market players including beverages makers are utilizing the antioxidant and neuroprotective protective properties of CBD. Growing awareness of the health benefits of CBD beverages will propel the expansion of the CBD beverages market. Some of the key product types are non-alcoholic wine, kombucha, water, and cold brew coffee. Of all, kombucha, has gathered substantive popularity.
The study on the CBD beverages market offers a critical assessment of key growth dynamics, and offers a critical evidence-based evaluation of imminent investment pockets, current avenues, and the competitive dynamics
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CBD Beverages Market: Key Trends
The drive for CBD beverages market rides on the back of recognition of numerous health benefits of CBD such as in boosting the immunity, managing the obesity, and cardiovascular benefits, and in aiding digestion. Though studies and clinical trials to confirm the benefits are in preliminary stage, they are nonetheless quite promising, spiraling consumer interest especially in regions where hemp are produced in large amount. The growing focus on health and wellness is a key trend boosting the growth of the CBD beverages market.
The growing availability of CBD beverages, such as the trend of mainstreaming of products for athletes is bolstering the expansion of the CBD beverages market. They are being adopted for hydration and replenishment. Thus, sports performance beverages are emerging as a promising category waiting to be capitalized for new entrants, especially.
Pharma companies have been actively undertaking research and developments to unveil oral CBD solutions for controlling episodes of some seizures. Some the key distribution channels that players are tapping into and stakeholders leverage are storefront dispensaries, online stores, and convenience stores.
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CBD Beverages Market: Competitive Analysis and Key Developments
Players who are looking to offer some of the exotic convenience store experiences are testing the water in CBD beverages market. Beverages manufacturing companies are expanding their product portfolio of CBD beverages by launching new brands that will adorn the shelves in coming months. A case in point is Yesway. The company recently announced that it is expanding product lines in the CBD beverages market and has launched four new brands.
Each of the brands target unique health benefits and are done with the aim to bring CBD products in untapped markets. One of the brands DEFY that is targeted toward athletes for muscle recovery and anti-inflammatory benefits. The USP of the brand, company asserts, is the proprietary formula that it looks to attract target consumers. Another brand is used to feature as hemp-infused recovery drink.
Similarly, there is a growing number of companies launching products in the CBD beverages that are infused with vitamins and minerals. Many are trying to stay ahead in the space by launching CBD beverages that are carb free and contain organic CBD extracts.
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CBD Beverages Market: Regional Assessment
Some of the regions in the CBD beverages market are North America, Europe, the Middle East and Africa, Latin America, and Asia Pacific. Of these, North America has emerged as vastly lucrative market, spurred by regulatory landscape in the U.S. Also, surge in investments in hemp production and extraction have shaped the generation of new revenue streams. Strides being made in health and wellness has attracted pharma and functional food companies to cement their stakes, thereby fueling the expansion of the market.