Reed diffusers are a practical way of adding fragrance to a room. These days, reed diffusers are a popular segment in the home fragrance market. They are extremely easy to use – diffuser reeds are inserted into a ceramic or glass vessel of scented oil; the reeds soak up the scented oil and disperse a pleasant fragrance into the air. Reed diffusers provide a scent that is more consistent than scented candles. Unlike candles, reed diffusers are flame-free and do not require any heat. It is a safe alternative to scented candles, with no soot, wax, or ash to clean up. The reeds have a structure that provides a controlled rate of fragrance release.
Key factors driving the reed diffusers market include increased usage of reed diffusers at residential and commercial places such as corporate offices, homes, restaurants, and hotels. There is no direct side effect of these diffusers unlike when taken orally. This acts as a major driving factor for the reed diffusers market. Promotion of reed diffusers through various online channels is projected to offer opportunities to the reed diffusers market. E-commerce has also created better opportunities for producers and distributors in the reed diffusers market. Producers and distributors of reed diffusers are focusing on selling their aromatherapy diffusers on e-commerce websites in order to cater to diverse consumers across the globe. Fragrance oil used in reed diffusers is toxic in nature and hence its ingestion is harmful. Strict rules and regulations against manufacturing of aroma products and limited availability of fragrance oil are some of the major factors hampering the reed diffusers market.
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The global reed diffusers market can be segmented based on product, application, distribution channel, and region. In terms of product type, the global reed diffusers market can be divided into glass vessels and ceramic vessels. Based on application, the market can be categorized into kitchen, bedroom, corporate offices, toilet, and others which includes hotels, small restaurants etc. In terms of distribution channel, the reed diffusers market is bifurcated into online and offline distribution channels which includes supermarkets and e-commerce websites etc. On the basis of region, the market can be segregated into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
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The reed diffusers market in Asia Pacific is estimated to expand at a considerable pace during the forecast period due to growth in the health & wellness industry, rise in per capita income, and awareness about aromatic ambiances in offices, hotels etc. Developing countries such as China, Taiwan, India, and Indonesia are seeing rising demand for reed diffusers. Reed diffusers are relatively inexpensive as compared to other fragrance products. Small start-ups sell reed diffusers on a large scale on e-commerce websites making this channel stronger. North America is the largest market for reed diffusers due to the increase in awareness about the products in this region. New products and technological developments and smart scent diffusers are some major reasons which are expected to boost the demand for reed diffusers in this region. In the U.S., some of the brands cater to their customers with customized or personalized fragrance experiences. As customers shop through e-commerce websites, brand websites, few brands in U.S. started digital tracking service for fragrance products.
Key players operating in the global reed diffusers market include Oojra, HOLLIA, Nest, Greenleaf, Thymes, Cochine, Antica Farmacista, LAFCO, Votivo, PAN AROMAS, Jo Malone, Ashleigh & Burwood, Chesapeake Bay Candle, Malie Organics, Dani Naturals, and Wax Lyrical Ltd. These players are anticipated to face healthy competition due to the presence of a large number of local players. Major brands are likely to focus on product innovation and research & development activities to strengthen their presence in the market.
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