Automotive seat ventilation is an advanced feature which is built in the car seat to direct air to the occupant through the seat for enhanced comfort, particularly in warm weather conditions and long journeys. The chief benefits associated with automotive ventilated seats include, reduction of seat temperature when vehicle is parked in the sun and drying any moisture or sweat between the seat and the occupant. These seats function through several fans attached in the backrest and seat cushion. Automotive ventilated seating systems are a common feature in luxury and premium segment cars. However, at present automakers are focusing on offering these systems to mid-segment and even entry level vehicles. There are many automobiles which offer different fan speeds in the seat ventilation. Ventilated seats are capable of co-existing and functioning with other types of vehicle seat luxuries such as massage seats, cooled seats and powered seats.
The global automotive ventilated seats market is characterized by the presence of some established players who are catering to the increasing number of customers who have a preference towards convenience systems and vehicle security. The developed and dominant automotive economies such as Japan, North America and Europe are witnessing high adoption rated of automotive ventilated seats as they focus on convenient systems in vehicles, comfort and safety. Additionally, the automotive industry is strictly governed by stringent standards and regulations, which are set to further influence and impact the popularity of advanced automotive seating systems. The growing preference for ventilated seating in automobiles is been fueled by the well laid roadways network and advancements in the infrastructure technology. The integration of advanced technologies in the rear seat is boosting the luxury quotient, thus driving the demand for seat ventilation; Further, several benefits such as enhanced safety level, comfort level, price reduction and stress reduction are fuelling the customers’ focus towards premium cars, which is in turn boosting the global market growth.
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The global automotive ventilated seats market can be segmented on the basis of vehicle type into sedans and SUVs. Sedans accounted for the maximum share of the global market in 2016 and are expected to maintain its dominance throughout the forecast period. One of the major factors responsible for the growth of this segment is the consistent growth in sales of luxury and premium segment vehicles in the developing countries of India and China. The global automotive ventilated seats market can be further classified geographically into North America, Europe, Asia Pacific, South America and Middle East and Africa. Among these regions, North America held the highest share of the global market in 2016 and is set it witness steady growth during the forecast period. The growth of automotive ventilated seats market in this region is expected to be triggered by the increasingly growing presence of a lucrative luxury car market in North America.
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The global automotive ventilated seat system market is diversified and highly competitive, owing to the presence of several international and regional players across the globe. Some of the key factors contributing to the growing competition in the global market are improvements in fuel efficiency and a shift of the automotive industry towards vehicle downsizing. The report provides the market share analysis of the key industry participants operating in the industry. The global market comprises a considerable number of manufacturers. These players have been exhaustively profiled and their business overview, financial overview, business strategies and recent developments have been covered under the purview of the report. Some of the major players operating in the global automotive ventilated seats market include Faurecia, ebm-papst, TS TECH CO., LTD., Gentherm Incorporated and Toyota Boshoku Corporation among others. Other prominent vendors operating in the market are DURA Automotive Systems, Magna International and Lear Corporation.
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