The upstream costs of the sparkling soda market have seen an upward trend, with the increasing cost of raw materials and resources. Major companies in sparkling soda market, have experienced minor changes in upstream costs due to large investments in stable infrastructure and lower per unit costs.
The change in consumer orientation has majorly affected new players in the sparkling soda landscape. Relabeling of sparkling soda under different product names as seltzer has been effective in changing some perspectives among consumers.
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Segmentation of the Sparkling Soda
Sparkling soda can be differentiated by type, flavor, packaging, and sales channel. The type of the sparking soda is based on the standard and diet soda. The flavor segment of sparkling soda can be divided into flavored and unflavored. The packaging for sparkling soda is divided into cans and bottles.
The bottles segment of sparkling soda is further segmented into plastic and glass. The sales channels for sparkling soda are modem trade, convenience and grocery stores, Horeca, online retail, and other sales channels.
The global market for sparkling soda can be segmented into seven regions: North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
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Provided for Major Regions as Follows:-
North America (USA, Canada and Mexico)
Europe (Germany, France, the United Kingdom, Netherlands, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Australia, New Zealand, South Korea, India, and Southeast Asia)
South America (Brazil, Argentina, Colombia, rest of countries, etc.)
Middle East and Africa (Saudi Arabia, United Arab Emirates, Israel, Egypt, Nigeria, and South Africa)
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List of the Leading Companies Profiled in the keyword Market are:
Companies are facing a dire situation due to inability to increase the prices of sparkling soda. Profit margins of companies are declining due to increasing operating & input costs, and the lowering demand for these products. Increasing per capita spending costs are likely to help sparkling soda players create stable margins.
Albeit the depreciations experienced by the sparkling soda industry, major players have been able to maintain their own foothold due to high consumer brand loyalty. Market entry barriers have created the need for innovation.
Current major players in the sparkling soda market are The Coca-Cola Company, PepsiCo Inc., Dr Pepper Snapple Group Inc., Whole Foods, Waterloo, A.J. Canfield Company, and Ice Mountain, among others.
Key Data Points Covered in the Report :-
- Elaborated scenario of the parent market
- Transformations in the market dynamics
- Detailed segmentation of the target market
- Historical, current and forecast market size based on value and volume
- Latest industry developments and trends
- Competition landscape
- Strategies adopted by the market players and product developments made
- Potential and niche segments, along with their regional analysis
- Unbiased analysis on performance of the market
- Up-to-date and must-have intelligence for the market players to enhance and sustain their competitiveness
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