Europe Wheat Starch Market: Introduction
A recent study published by Transparency Market Research on the wheat starch market includes European Industry analysis and opportunity assessment for 2020–2030. Revenue generated from the wheat starch market in Europe was valued over US$ 2.4 Bn in 2020, which is estimated to rise at a CAGR of 4.4%, to cross US$ 3.7 Bn by 2030. Germany, France, and the U.K. account for a significant share of Europe’s wheat starch market, powered by high per capita consumption.
Increasing Consumer Preference for Healthy Ingredients
Rising concerns over health and wellness have led to changes in the lifestyle and habits of consumers across all regions. Consumers are paying more attention to food ingredients than ever before. There has been an increase in the number of consumers who find ingredient lists more important than brand loyalty.
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Introducing a variety of healthy food products makes it possible for food manufacturers to meet consumer demand. The demand for high-quality food has constantly increased over the decade, with rising concerns over health and environmental issues. Consumers are also looking for different options in flavors, quality, and allergen-free options that improve their health.
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Sustainable Food Trends Taking Centre Stage with Modern Consumers
The sustainability aspect is becoming increasingly important for animal feed, as consumers want to know where raw materials come from and under what conditions they are produced. The trend in human nutrition involving reduction in meat consumption for ecological and ethical reasons is influencing the animal feed industry. A majority of consumers today look for products that can help them live a more sustainable, socially responsible life. Assuming taste and price are often roughly equal; consumers mostly prefer sustainable food products derived from natural sources as well as ethically sourced raw materials.
- Crespel & Deiters Group’s Trigea processes wheat that has been produced in the EU under strict manufacturing standards, is genetically unmodified, and of high quality.
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Increasing Demand for Wheat Starch in Animal Feed Industry
Starch is a frequently used and analyzed component of animal feedstuffs, and is incorporated into the production of animal feed for beef and dairy cattle, chicken, swine, etc. Starch acts as the primary source of energy and improves production. Wheat starch products are offered as a natural source of digestible protein in the animal feed industry. It helps in increasing the digestibility of the animal feed and contributes to the protection of an animal’s liver functions.
With high nutritive value, starch products make for an ideal milk substitute for calves. The starch contains higher amount of protein, which is good meat substitute for pet food, and native and modified starches are used as binders and thickeners. Thus, with the growing demand for healthy and natural animal feed additives, the wheat starch market is expected to witness high growth during the forecast period.
Challenges for Wheat Starch Manufacturers
Availability of substitutes affecting market penetration: There are a large number of substitutes available for wheat starch in the European starch industry, with cornstarch covering a major market share of more than 50%. Cornstarch is widely used as a thickening agent for improving the texture of desserts, soups & sauces, and marinades. This makes it a popular starch additive in the food and foodservice industries in the European market.
Cornstarch is used due to its functional benefits in various end-use industries. Other substitutes for wheat starch include potato and tapioca starch. These are easily available and more affordable. Thus, the availability of a large number of substitutes for wheat starch is expected to affect the market penetration.