Swimwear and Beachwear Market: Overview
The swimwear and beachwear market is growing at a rapid pace and is expected to continue to do so over the forecast period from 2024 to 2030. Vast increase in number of individuals that are engaging in water-based sport activities for recreation is a key factor fuelling the swimwear and beachwear market. A swimsuit is an essential garment for sports such as water skiing, scuba diving, and wakeboarding.
Increasing practice of engaging in swimming for exercise is another key factor stoking demand for swimwear.
The report studies demand dynamics and growth indices to present a conclusive growth analysis of the swimwear and beachwear market for the 2024 – 2030 forecast period.
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Swimwear and Beachwear Market: Competitive Landscape
The swimwear and beachwear market is highly competitive with the presence of a large number of small and large players. Small players hold sizeable share in regional and local markets due to low-cost products that are affordable by more people. Suitable design and material of these products that are affordable by the rising middle-class consumers in emerging economies is paving way for growth of small manufacturers in the swimwear and beachwear market. This, in turn, is resulting in stiff competition for large players to penetrate into regional and local markets.
Key companies operating in the swimwear and beachwear market include Diana Sport, American Apparel Inc., Jantzen Inc., NOZONE Clothing Limited, Speedo International Ltd, PARAH S.p.A., uiksilver Inc., Tefron, PVH Corp., Arena Italia S.p.A., Eveden Group, La Perla Group, O’Neill Inc., Perry Ellis International Inc., Pentland Group plc., Seafolly, Tefron, and Seaspray Swimwear,
Swimwear and Beachwear Market: Key Trends
Increasing rise in the number of individuals that engage in swimming for exercise and leisure is a key factor spelling growth in the swimwear and beachwear market. Swimming is increasingly becoming an activity of choice for exercise as well as leisure. This requires befitting clothing to for a safe and enjoyable swimming experience.
Large spending on swimwear for style and comfort is another key factor fuelling the swimwear and beachwear market. Designers for swimwear are creating stylish, fashionable swim clothing that are attractive to people, especially women and young adults.
Expanding designs and styles for men’s swimwear and beachwear is another plus for the growth of swimwear and beachwear market. Men are also now more conscious about their look, thus spend substantial money and time to select fashionable swimwear.
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Increasing travel to beach destinations has led to an upsurge in demand for beachwear. Mean, women, and children travelling to beach destinations for holidays buy comfortable and stylish clothing suitable for humidity and strong sun at these places. Sarong, wrap skirt, bikinis, and swimsuit are some pieces of women clothing that are must-to-have for a beach holiday. This is favorable to the growth of swimwear and beachwear market.
Increasing interest in body care, increasing acceptance of swimming as a leisure activity for an aging population, social mobility, and improved performance of the textile industry are some other factors fuelling the swimwear and beachwear market.
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Swimwear and Beachwear Market: Regional Assessment
North America and Europe are key regions in the overall swimwear and beachwear market. High participation in water-based sports for leisure primarily fuels the swimwear and beachwear market in these regions. Men, women, and children are enthusiastic about water sports for thrill and leisure, which requires appropriate clothing. This provides stimulus to the swimwear and beachwear market in these regions.
Asia Pacific is emerging as a key region in the swimwear and beachwear market. Increasing number of men and women engaging in water sports and swimming in emerging economies of the region is having an influence on the swimwear and beachwear market.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
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