Outdoor TVs are costlier or sold at a premium price than the regular TVs installed inside the house or office. This is because outdoor TVs are to be operated in bright sunlight and need to withstand various elements such as rain, snow, and extreme cold and hot temperatures. A portable projector with an outdoor screen, or regular HDTV in combination with an outdoor TV cover are the primary alternatives for outdoor TV. Outdoor TVs are installed in backyards, gazebos, swimming pools, outdoor gardens, entrance of a commercial building and so on. There are few points which need to be considered while installing an outdoor TV. Outdoor TV should be covered with an IP rated enclosure to withstand heat, dirt, dust, and theft. It should be covered under a shade and the cables connected to the TV should be short in terms of length for better performance.
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The outdoor TV market is expected to expand at a decent growth rate during the forecast period. Demand for outdoor TV is anticipated to increase due to rising urban population and increasing number of middle class population in developing countries. Furthermore, people tend to buy stylish and new products due to various factors such as increased disposable income of households and individuals and improved lifestyle in developing countries, and. These factors have forced companies to manufacture a variety of products in outdoor TV. Surging demand for efficient products and growing industrialization followed by modernization and urbanization creates an opportunity for manufacturers to develop new products and sell them in the market. Various factors such as consumer preference toward outdoor TV as an entertainment option, unexplored markets in emerging economies, improved lifestyle, and increasing investments in the industry creates opportunities for the outdoor TV market. High capital expenditure, cost of the product, and products getting obsolete due to technological advancement over a period of time might act as restraints to the growth of the outdoor TV market.
The outdoor TV market is segmented based on product type, application, distribution channel, and region. Based on product type, the outdoor TV market is segmented into less than 32 inch size, 40 inch size, 42 inch size, 46 inch size, 47 inch size, 50 inch size, 55 inch size, 60 inch size, 65 inch size & more than 70 inch size. In terms of application, the market is segmented into commercial, residential, and others. The outdoor TV market is segmented on the basis of distribution channel into offline and online. Offline distribution channel is further sub segmented into retailers, specialty store, hypermarkets, and supermarkets. The outdoor TV market is classified into South America, Asia Pacific, Europe, North America, and Middle East & Africa based on region. The outdoor TV market in North America is segmented into Canada, the U.S., and Rest of North America. Europe region is sub segmented into the U.K., France, Germany, and Rest of Europe. Asia Pacific region is again sub segmented into India, China, Japan, and Rest of Asia Pacific. Middle East & Africa region is divided into GCC, South Africa, and Rest of Middle East & Africa. South America is sub segmented into Brazil and Rest of South America.
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Some of the key players in the outdoor TV market include SunBriteTV, MirageVision, Platinum, Cinios, SkyVue, Oolaa, AquaLite TV, Peerless-AV, Luxurite, Shenzhen WTV Technology, The TV Shield, Dish, Cinios, and Seura. Manufacturers focus on launch of quality, efficient, and technologically advanced products to maintain their customer base. Key players in the outdoor TV market focus on innovation and expansions to remain in the competition. Furthermore, manufacturers undertake promotional activities which includes exciting offers, new product launch, and discounted prices to endorse the products.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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