Next Gen TV (ATSC TV) Market to Witness Robust Expansion throughout the Forecast Period 2019 – 2027

Next Gen TV (ATSC TV) Market: Introduction

The development of next gen TV (ATSC TV) is the latest version of over-the-air antenna TV. It can be referred to as an Internet Protocol (IP) based system which enables internet content and services alongside the traditional over-the-air broadcast signal. Frequency of signals with respect to the latest version of ATSC is highly strong in terms of quality and distance.

Next gen TV (ATSC TV) have the capability to carry high-quality Ultra HD 4K video, High Dynamic Range and wide color gamut, and high frame rates up to 120Hz.

Get sample copy of at:

Global Next Gen TV (ATSC TV) Market – Dynamics

Rising Demand for Better Video Viewing Experience

Demand for ultra-high quality and better video viewing experience has increased across the globe. Demand for 4K and ultra HD smart television has increased extensively. Players such as Amazon Prime, Netflix, and YouTube are integrating next gen TV (ATSC TV) technology on their platforms so that the video viewing experience can be improved and enhanced. Rising demand for better picture and video quality is driving the growth of the next gen TV (ATSC TV) market.

Rising Demand for Better Video Experience in Data-strapped Locations

Next gen TV (ATSC TV) has the ability to ensure that high quality data can be transferred with less consumption of data as compared to advanced video coding AVC. Next gen TV (ATSC TV) has the ability to stream high-quality video. Next gen TV (ATSC TV) can push 720p at less than 1.5Mbps.  Demand for next gen TV (ATSC TV) is rising with high efficiency.

Improper Network Infrastructure Hampering the Growth of the Next Gen TV (ATSC TV) Market

Substantial demand for better viewing experiences necessitates standard network infrastructure. Many Southeast Asian countries, African countries, and South American countries lag behind due to poor network infrastructure, which do not even meet the basic global standards. This could hamper the growth of the next gen TV (ATSC TV) market.

Global Next Gen TV (ATSC TV) Market – Competitive Landscape
  • In January 2024, Samsung Electronics announced that its upcoming 2024 QLED 8K television will offer ATSC 3.0 tuners, with the potential to receive and playback content in up to 4K resolution, rather than just Full HD that is currently available.
  • In January 2024, an announcement at CES 2024 stated that the first U.S. consumer television receivers equipped with NEXTGEN TV capabilities are coming to retail stores later this year.

Cisco Systems Inc.

Established in 1984, Cisco Systems Inc. designs, manufactures, and sells Internet protocol-based networking products for communications and Information Technology industries. The company is highly focused on providing video platforms which improve the video viewing experience, bandwidth, latency, and quality of the video.

Samsung Electronics

Established in 1938, Samsung is a designer, manufacturer and distributor of electronic products that includes mobile phones, Smart TVs, and Next Gen TVs. The company is highly focused on providing better viewing/video experience to its customers. In January 2024, Samsung Electronics adds NEXTGEN TV to 2024 QLED 8K Line-up.

Global Next Gen TV (ATSC TV) Market: Segmentation

The global next gen TV (ATSC TV) market can be segmented based on:

  • Component
  • Region
Global Next Gen TV (ATSC TV) Market, by Component

Based on component, the global next gen TV (ATSC TV) market can be divided into:

  • Platform
  • Services
    • Consulting
    • Installation
    • Support/Maintenance

Have any query? Inquiry about report at:

About Us

Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

Each TMR syndicated research report covers a different sector – such as pharmaceuticals, chemicals, energy, food & beverages, semiconductors, med-devices, consumer goods and technology. These reports provide in-depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research methodology, TMR’s syndicated reports strive to provide clients to serve their overall research requirement.


90 State Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
Email: [email protected]