The labels market is at the cusp of some very significant changes and these are taking it on a high growth trajectory over the period of 2019 to 2027. Technology plays a key role in propelling growth in the market and determine market share for players operating the playfield. Some of the factors that are massive contributors to growth is going demand for pressure sensitive labels owing to their cost and versatility and increasing efficacy – an outcome of aggressive and proactive measures from players.
Some of the top factors, trends and developments, as identified by Transparency Market Research, are outlined below.
- A technology that has been game changer in the market due to its ability to track and identify counterfeit goods is that of RFID – Radio Frequency Identification. Part of the umbrella of intelligent solutions, it is added to labels for tracking and authentication.
- In logistics and retail, the linerless labels are paving way for noticeable growth as companies that are directing efforts towards revenue stream diversification are involved in these labels in a massive way – majorly owing to material savings. This is set to contribute positively to the growth of the labels market over the forecast period.
RFID a Game Changer for PSL to Track Counterfeit Goods
The versatility and cost-effectiveness of pressure sensitive labels (PSL) are contributing toward market growth. Light application of pressure without the need for heat, water or solvent are attributing to PSL’s easy-to-use features in the food industry. As such, the revenue of PS labels is anticipated for exponential growth in the labels market, where the global market is estimated to be valued at ~US$ 51 Bn by the end of 2027. Thus, to boost their credibility credentials in the market landscape, manufacturers are increasing their efficacy in PSL made from recycled materials.
Radio Frequency Identification (RFID) is emerging as a game changer in the labels market. RFID inlays are being embedded by PS labels that deploy intelligent labeling solutions to stakeholders in the food industry. As such, the ever-evolving food industry is generating maximum incremental opportunities for label manufacturers. On the other hand, the RFID technology is being used for tracking, authentication, and anti-counterfeit of goods.
Linerless Labels Boost Productivity Levels in Retail and Logistics Sector
Companies in the labels market are broadening their scope for revenue opportunities by increasing their production capacities in linerless labels. For instance, Mitsubishi Hitec Paper Europe— an innovator of high-quality coated specialty papers, is acquiring global recognition by manufacturing environmentally responsible and versatile linerless labels.
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Linerless labels are gaining prominence in both retail and logictics applications. These novel labels can be used with mobile printers as well as with robust industrial printers. Such innovations are bolstering volume growth in the labels market, where the global market is estimated to reach an output of ~85,100 million square meters.
Advantages of linerless labels are benefitting stakeholders in the retail and logistics sector, owing to its attributes of material savings. Abundance of labels per roll are helping to reduce transportation and storage costs of these labels. Thus, stakeholders in the retail and logistics sector can meet their productivity targets since more labels per roll lead to less frequent exchanging of rolls.
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