Inverted pouches have high preference in the rapidly growing F&B industry. The demand for gluten-free and GMO-free sauces has catalyzed the growth of ready-to-use pre-made pouches. As such, pre-made pouch type segment of the inverted pouches market is estimated to reach an output of ~9,800 units by the end of 2021. Hence, companies are increasingly focusing on developing pre-made pouches.
On the other hand, manufacturers in the inverted pouches market are increasing research activities to decipher whether inverted pouches are environment friendly. For instance, producer of clean-label sauces, Uncle Dougie’s, collaborated with leading flexible packaging solutions provider Glenroy, to measure the environmental footprint and sustainability of inverted pouches. Manufacturers are using industry standard environment impact measuring software to demonstrate eco-friendly attributes of inverted pouches.
Moreover, growing awareness about organic products is boosting the demand for ready-to-use inverted pouches. In order to cut through the clutter of health claims, companies are manufacturing eco-friendly pouches that are pervasively gaining the trust and faith of consumers.
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Companies Strengthen Supply Chain of Squeeze Inverted Pouches for Personal Care Market
Inverted pouches are a game-changing solution for companies looking to boost the uptake of their products. Traditional plastic tubs for dips are now being pervasively replaced with inverted pouches. This has led to the rise in the usage of the product, resulting in high product sales.
Another leader in flexible packaging, ProAmpac, has entered the competition in the inverted pouches market by tapping into opportunities in the personal care segment and other categories with the introduction of PRO POUCH Squeeze inverted pouch. As such, the personal care end use segment of the inverted pouches market is projected to reach a volume of ~2,100 units by 2027. Hence, companies are increasing efficacy in consumer-centric formats of inverted pouches to innovate in cosmetics packaging.
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Innovative squeeze inverted pouches are increasingly replacing traditional squeeze bottles, convenient for both food and non-food packaging solutions. Apart from food and personal care, manufacturers are leveraging opportunities in industrial chemicals by strengthening supply chain of squeeze inverted pouches.
Customizable Valves and Dispensing Spouts Enhance Consumer Experience
The inverted pouches market is largely consolidated with major players, with Glenroy alone accounting for ~72-75% of the market share. Another challenge that emerging players have to overcome is the difficulty of dispensing through conventional formats of packaging. As consumers are becoming increasingly aware about various packaging formats, manufacturers are introducing child-friendly dispensing spouts and closures to improve user experience.
On the other hand, manufacturers are increasing production capabilities to optimize the shelf life of food products. As such, food end use segment of the inverted pouches market is estimated to reach a production of ~20,100 units by 2027. Hence, manufacturers are focusing on shelf life optimization of food products to cater to unmet needs of consumers.
Companies are gaining competitive edge over other players by introducing inverted pouches with one-way valves to prevent oxygen intake in the pouch, and this eventually extends the shelf life of products. They are adding more value to pouches by developing customizable valves that maintain viscosity and quality of squeezable food products.
Advantages of Inverted Pouches Prove Instrumental in Merchandizing Applications
Flexible packaging solutions have led to innovation in the inverted pouches market. Manufacturers are aiming to gain long-term business stability by increasing the availability of novel inverted pouches for ultra-high temperature processing and pasteurized dairy products. Inverted pouches are growing increasingly popular as a real asset for merchandising. Easy storage of inverted pouches is another key factor driving the inverted pouches market.
Additionally, companies are undertaking research to understand consumer psychology. Manufacturers are spreading awareness about advantages of inverted pouches among food manufacturers to boost product uptake.
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