Tea and Tea-Based Beverages Market: Introduction

Tea and tea-based beverages are defined as aromatic beverages that are prepared by infusing the leaves of Camellia sinensis, or tea leaves, which is a native herb of Eastern Asia. Based on the method of preparation and processing procedure of Camellia sinensis leaves, various types of tea and tea-based beverages are formulated such as green tea, oolong tea, black tea, and others. Tea and tea-based beverages are available in various formats such as loose tea powder, tea bags, and ready-to-drink (RTD) tea, in a variety of flavors that are customized in accordance with consumer demand.

tea and tea based beverages market

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Growing Preference Towards Tea Infused with Aroma, Flavor, and Herbal Ingredients Resulting in the Increasing Consumption of Tea and Tea-Based Beverages

The allure of drinking tea and tea-based beverages has been witnessing growing popularity for many years now. In recent years, restaurants, hotels, and cafes, coupled with homegrown tea companies, have been offering a variety of tea and tea-based beverages other than regular English breakfast tea and earl grey tea that is served with bread. Consumers are paying greater attention to the actual origin of tea and tea-based beverages and their associated health benefits, and this factor is driving the market demand for various blends and types of tea and tea-based beverages.

Among the different varieties of tea and tea-based beverages, consumers are increasingly preferring green tea, as it is believed to offer several health benefits such as preventing type-2 diabetes, cardiovascular diseases, and cancer. Green tea is also consumed to reduce the intensity of obesity and high cholesterol. Tea and tea-based beverages are blended with other herbal ingredients to offer special health benefits and tempting aromas. Some of the most popular types of organic teas include black tea, green tea, and oolong tea. The consumption of black tea helps burn existing fat cells, and prevents the formation of new fat cells as well. Thus, the consumption of black tea is a good option to fight obesity. Due to increasing health consciousness, consumers show inclined interest towards various flavors and blends of tea and tea-based beverages.

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Significant Growth of Online Retailing Resulting in the Increased Prominence of Tea and Tea-Based Beverages

Increasing product penetration of tea and tea-based beverages through web-based retailing channels is one of the central points that is expected to drive the development of tea and tea-based beverages all over the world during the forecast period. The expansion of the tea and tea-based beverages market through online business is additionally foreseen to observe huge increment over the forecast period. This is attributed to the increased use of smartphones and the Internet in different undiscovered markets across the globe. Moreover, Internet retailing is connected to the simple accessibility of a wide variety of tea and tea-based beverages in different formats, such as ready-to-drink (RTD) tea, loose tea powder, and tea bags, which is anticipated to drive the growth of the global tea and tea-based beverages market.

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Tea and tea-based beverages are considered as close substitutes, and drinking tea is quite popular among consumers of all ages. Drinking tea and tea-based beverages does not have any negative impact on our health, and this is the most popular beverage after water in the world. The U.S., Turkey, and Ireland are some of the important countries in terms of per capita tea consumption. The consumption of tea and tea-based beverages such as black tea is very popular in the U.S., and tea consumption is expected to increase by 3% every year. India and China are a major part of the demand for tea, owing to their large population base. These factors have been driving the demand tea in recent years.

Green tea imports have dramatically increased in the U.S. This region has witnessed a robust increase in the imports of green tea from 3 percent in 1995 to 17 percent in 2010. The demand for specialty tea and tea-based beverages such as matcha and bubble tea has also witnessed considerable growth in recent years. Owing to the increasing consumption and escalating demand from consumers all over the world, it is anticipated that, the global tea and tea-based beverages market would witness robust growth during the forecast period.

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