The footwear market in North America is expected to show various trends such as innovations and new style in different footwear categories. The footwear market by type, is segmented into athletic footwear and non-athletic footwear. Athletic footwear market is further sub categorized into Insert Shoe, Sports (Cross Training), Hiking Shoes and Backpacking Boots. Non-athletic footwear market is further sub categorized into Dress/Formal, Casual Footwear and Fashion Footwear. In terms of gender, the market has been segmented into men footwear, women footwear and kid’s footwear.
Growing number of athletes and the urge to stay active and fit are some of the factors which is expected to fuel the growth of footwear market in North America. The athletic footwear segment is expected to show a faster growth as compared to the non-athletic footwear segment. The U.S. market was the largest valued market among the North American countries followed by Canada and Mexico. Footwear in North America is mainly distributed through factory outlets, department stores, online/internet, discount stores and other distribution channels.
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Growing sense of fashion consciousness among the consumers is also driving the demand of footwear market in North America. Moreover, innovations in product designs, health and wellness trends and active promotions by footwear manufacturers is also driving the demand for footwear in North America. The footwear market in the U.S. experienced growth in the previous years due to the influx of new and innovative designs coupled with increasing consumer awareness for healthy lifestyles. As a result of the multipurpose use athletic shoes, it can be worn for casual wear aswell, thus contributing to the growth of this segment. Furthermore, increasing online sales has also impacted the growth of the footwear market in North America positively. The ease of availability on online platforms has contributed in this aspect. The market for footwear in North America has also grown a great deal as a result of the growth in the number of athletes in the region. Increasing number of women in the workforce in North America has led to the growth of the women’s footwear market in the region. These factors in combination is expected to impact the footwear market in North America positively during the forecast period.
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In North America, The U.S. held the largest market share in terms of revenue in 2014 and is expected to continue its dominance throughout the forecast period. The U.S footwear market is followed by Canada in terms of revenue and the trend is expected to remain the same throughout the forecast period.
There are numerous brands operating in the region, wherein a large number of them are into multiple segments while some confining to a particular segment. Some of the major players includes Adidas AG, Nike Inc, Skechers U.S.A., Inc., and The Aldo Group Inc. among others.
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