Flavored Whiskey Market: Overview
Since the past decade, the emergence of novel trends across the alcohol industry has brought tremendous growth opportunities. One of the trends comprises flavored whiskey. The flavored whiskey market may gain substantial growth during the assessment period of 2024-2030 on the back of the rising popularity, especially among the generation Z and millennial populace. The growing female-drinking population may also serve as a prominent growth factor for the flavored whiskey market.
On the basis of type, the flavored whiskey market can be segmented into scotch, malted, bourbon, blended, and others. Based on the distribution channel, the flavored whiskey market can be classified into eCommerce, traditional store formats, and modern store formats.
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This report will offer perfect insights into the global flavored whiskey market. The report covers diverse growth parameters such as the competitive scenario, geographical perspective, and the recent trends across the flavored whiskey market. The report also provides a bird’s eye view on the COVID-19 impact and its effect on the flavored whiskey market.
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Flavored Whiskey Market: Competitive Outlook
The flavored whiskey market has numerous players, thus inviting immense competition. The highly-fragmented market comprises various players vying for the top position. The players in the flavored whiskey market conduct research and development activities to produce new formulations and flavors for enhancing the overall experience for the consumer. Attractive marketing strategies are also helping in improving the growth rate of the flavored whiskey market.
Manufacturers in the flavored whiskey market are also involved in activities like mergers, acquisitions, partnerships, joint ventures, and collaborations for cementing their foothold. This aspect eventually spins a strong web of growth for the flavored whiskey market. Some renowned participants in the flavored whiskey market are The Crown Royal Company, Pernod Ricard SA., Brown-Forman Corporation, Diageo PLC, Bacardi Limited, The Old Bushmills Distillery Co., and Beam Inc.
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Flavored Whiskey Market: Recent Developments
The flavored whiskey market is always buzzing with developments. The launches of rich flavored whiskeys with enthralling aromas create great growth opportunities for the flavored whiskey market. Here are some recent developments across the flavored whiskey market.
- Jack Daniel’s ventured into the flavored whiskey market with the Tennessee Apple flavored whiskey
- Dewar’s recently launched ‘Caribbean Smooth’ scotch whiskey with infusions of apple, biscuity cereal, caramel, dark brown sugar, and tropical fruit
- Old Dominick’s Tennessee Whiskey launched The Wheat Whiskey; it has a blend of grass and honey with hints of smoky oak
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Flavored Whiskey Market: Emerging Trends
The trend of novel flavor formulations brings expansive growth opportunities for the flavored whiskey market. Brew-flavored whiskeys are inviting tremendous growth prospects across the flavored whiskey market.
Many players are launching new products on the lines of brew flavors. For instance, Jameson launched a brew-flavored whiskey with 100 percent Arabica beans from Brazil and Colombia. Such developments bring massive growth opportunities. Regional trends across the flavored whiskey industry are also contributing greatly to increase the growth rate.
However, the lower price of craft beers as compared to flavored whiskeys may restrain the growth of the flavored whiskey market to a certain extent.
Flavored Whiskey Market: Regional Dimensions
The flavored whiskey market can be segmented into Asia Pacific, North America, Latin America, the Middle East and Africa, and Europe. North America may serve as the largest regional growth contributor for the flavored whiskey market. The growing popularity of flavored whiskey in the region may invite expansive growth prospects.
Asia Pacific may also garner expansive growth for the flavored whiskey market through the forecast period of 2024-2030 due to the rising adoption of flavored whiskeys across a large populace. Latin America and the Middle East and Africa may gain moderate growth.
