Global Electric Blankets Market: Overview

The augmented integration of technological advancements in various consumer convenience items and devices is estimated to play an important role in the growth of the global electric blankets market. In addition, the demand for electric blankets is further influenced by introduction various advanced features like reduced weight of the product, battery powered, stain resistance, and waterproof abilities. Majority of the customers of electric blanket come from the countries with extremely cold and long winters. In addition, people affected by various pain-related illnesses are also making increasing demand for these blankets, which is likely to augur well for the growth of the global electric blankets market over the timeframe of analysis, from 2020 to 2030.

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An electric blanket refers to a type of blanket that comes with electrical heating wires integrated into it. Duvets, throws, over-blankets, and under-blankets are some of the popular types of electrical blankets. An electric under-blanked can be put in between the bottom bed sheet and a mattress. This type of blanket is more commonly found in the commonwealth countries and the UK. Whereas an electric over-blanked is put on the bed sheet at the top and this electric blanket is mostly found in the countries of North America, such as Canada and the US. Growing popularity of these blankets in countries with harsh, cold winters is likely to fuel development of the global electric blankets market in the timeframe of analysis.

Distribution, end user, and region are the three important parameters based on which the global Electric Blankets market has been classified.

Global Electric Blankets Market: Notable Developments

One of the relevant and important developments of the market that gives a quick view of the dynamics pertaining to global electric blankets market is mentioned as below:

  • In October 2019, Chinese tech giant, Xiaomi Corporation introduced a new, innovative blanket, PMA smart electric blanket. This newly introduced blanket can be made to function through an app of Xiaomi.

Some of the prominent organizations in the global electric blankets market comprise the below-mentioned:

  • Shijiazhuang Mengjie Industry Co. Ltd.
  • Snugnights UK LLP
  • Jarden Corporation
  • Morphy Richards Ltd
  • Beurer GmbH
  • Silentnight Group Ltd

Global Electric Blankets Market: Key Trends

The global electric blankets market is characterized by the presence of the following restraints, drivers, and opportunities.

Countries with Harsh and Long Winters to Propel Demand in the Market

Electric blankets are getting increasingly popular due its reasonable price and increased use in countries with extremely cold and long winters. More companies in the global electric blankets market are focusing on the development of thick fleece covered well-insulated sheets so as to provide with plentiful natural warmth and insulation. Manufacturers are also focusing on products that are portable and washable. A case in point is the designing of a machine washable blanket by Medisana HDW and it is made from microfiber fleece. Such innovations are likely to trigger growth of the global electric blankets market in the years to come.

However, concern for safety of the user is likely to pose some challenge to the global electric blankets market in the forthcoming years. Low-frequency electro-magnetic field generated by these blankets could be damaging for the fetus, if pregnant women use such blankets.

Global Electric Blankets Market: Geographical Analysis

In the global electric blankets market, North America is likely to emerge as one of the leading regions and is likely to exert its dominance throughout the tenure of assessment, from 2020 to 2030. The growth of the electric blankets market in the North America regions is ascribed to the long, cold winters, continuous technological progress, and rising disposable income of the people.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

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The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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