- Dynamic creative optimization builds real-time advertising campaigns as per audience or consumer needs or choice. Dynamic creative optimization (DCO) is a display ad technology solution that generates personalized ads based on a user’s previous data history of ad serving. Dynamic creative optimization provides users a unique experience by offering products as per their choice.
- End-users use dynamic creative optimization technology to understand customer insights, sales insights, and marketing insights. Dynamic creative optimization uses the time, location, and user viewing history to create personalized advertisements. Dynamic creative optimization is available on e-commerce sites as well as on social media.
- The global dynamic creative optimization market is expected to expand at a rapid pace during the forecast period, owing to advancements in technologies around the world.
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Global Dynamic Creative Optimization (DCO) Market: Dynamics
Global Dynamic Creative Optimization (DCO) Market: Key Drivers
- Rising consumer shift toward personalized and customized products is expected to propel the dynamic creative optimization market during the forecast period.
- Increasing demand to make the e-commerce industry smarter along with automation of collaborative business workflows and procedures is estimated to boost the growth of the dynamic creative optimization market during the forecast period.
- Rise in demand to enhance customer experience and increase the sales margin and the need to modify promotion strategies are some of the major factors likely to accelerate dynamic creative optimization in the next few years.
- Rising demand for better interaction and communication with the consumers in real-time or in a more informed and efficient manner across the globe is estimated to boost the growth of the dynamic creative optimization market during the forecast period.
- Rise in need to minimize risk exposure and fraud, enhance loyalty, reduce operational costs, address compliance issues, and maximize revenue growth is also expected to propel the dynamic creative optimization market.
- Increasing adoption of smart technologies and distributed applications by consumers is anticipated to boost the dynamic creative optimization market.
- However, lack of awareness about the features of dynamic creative optimization among small e-retailers across the globe is anticipated to hamper the market during the forecast period.
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Impact of COVID-19 on the Global Dynamic Creative Optimization (DCO) Market
- Increase in cases of COVID-19 across the globe is resulting in economic slowdown and adversely impacting the global dynamic creative optimization market. Developed countries are strongly affected by this pandemic. Most of the manufacturing or production of goods is temporarily suspended globally. Businesses have been adversely impacted in different countries due to partial or full lock down.
- However, online shopping or the e-commerce sector is expected to have a positive impact due to social distancing and shutdown of physical stores. This, in turn, is projected to indirectly fuel the global dynamic creative optimization market in the next few years.
North America to Hold Major Share of the Global Dynamic Creative Optimization (DCO) Market
- In terms of region, the global dynamic creative optimization market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
- North America dominated the global dynamic creative optimization market in 2019. The U.S. is the key market in the region due to increasing adoption of smartphones, online shopping, smart technologies, and rapid implementation of analytics solutions by end-users to enhance the user experience.
- The dynamic creative optimization market in Asia Pacific is projected to expand at a rapid pace during the forecast period. This can be attributed to increasing adoption of digital platforms and technologies and increasing online shopping in the region.
Global Dynamic Creative Optimization (DCO) Market: Competition Landscape
Several local, regional, and global players are active in the dynamic creative optimization market with a strong presence. Rapid technological advancements have created significant opportunities in the global dynamic creative optimization market. Players in the dynamic creative optimization market are focused on merger & acquisition activities with technology partners in order to enhance the user experience.
Key Players Operating in the Global Dynamic Creative Optimization (DCO) Market Include:
- Aarki, Inc.
- Adform
- Adobe Inc.
- bannerflow.com
- Celtra Inc.
- Criteo
- Knorex XPO
- PrograMetrix LLC
- Sizmek (Amazon)
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