Dye sublimation printing is known for providing high-quality photographic results. It has become a popular method of printing on suitable materials. One of the significant factors that are found to be attractive about dye sublimation printing is that it directly goes from solid stage to gas without entering the liquid phase. Sublimation transfer paper in dye sublimation printing utilizes heat to initiate the conversion and pressure to control it. The result obtained is a permanent, good quality print that won’t fade, peel, crack, or wash away with time. The urge to provide better quality characteristics led to innovations which enabled dye sublimation printing on both fabrics and rigid materials. They are better than the conventionally used other printers in terms of graphics quality and the speed of printing. Hard items like ceramics and metals would require a particular type of coating to accept the dye sublimation printing inks. The dye sublimation printing technique requires two things –
- Special transfer paper for printing graphics using sublimation inks
- Heat press to transfer the image from special transfer paper to the item you want
Certain other factors are also essential while choosing the sublimation paper like ink capacity, print speed, and others. Rapid growth in the digital textile market will contribute to the growth of dye sublimation printing market. The outlook for growth of the global dye sublimation printing market is therefore expected to be positive during the forecast period.
Dye Sublimation Printing Market – Dynamics
Dye sublimation printing has broad applications ranging from fashion to soft signage. It utilizes heat sensitive inks for printing. The dye sublimation printing market is anticipated to witness an upright growth because of its multiple applications in various industries. Mainly used in textile printing, and the increased population will directly influence its market growth. Polymer treated materials available in the market, which includes aluminum, plastic, glass, hardboard sheet materials, and others can be used for dye sublimation printing. Dye sublimation printing is considered eco-friendly due to –
- Minimum waste of dye as it does not go through the liquid phase
- It could be used multiple times to print more than once
The dynamic photographic results obtained by dye sublimation printing would be responsible for the rise in dye sublimation printing market. A few downsides to dye sublimation printing are –
- The choice of material available is limited
- Requires polymer based surface
- They aren’t the most eco-friendly options out in the market
- An expensive method because the pieces of equipment are quite costly
This could lead to the slow growth of the respective market. In the coming years, dye sublimation printing could be used in decorating packaging materials, which could be an easy way to advertise any product creatively. Packaging materials act as the first point of contact at stores as they can be used for advertisement.
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Dye Sublimation Printing Market – Segmentation
Segmentation of dye sublimation printing market –
On the basis of types of heat press, the global dye sublimation printing market has been segmented into–
- Small format heat press
- Calendar heat press
- Flatbed heat press
- 3D vacuum heat press
On the basis of application, the global dye sublimation printing market has been segmented into –
- Interior decoration
- Textiles & apparels
- Promotional items
- Awards & Photo gifts
Dye Sublimation Printing Market – Regional outlook
Europe has played a significant role in the development of dye sublimation printing in the textile industry. The Asia Pacific has and continues to contribute to be the key market in dye sublimation printing. The increase in the demand for textiles will also contribute to the growth of dye sublimation printing market globally.
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Dye Sublimation Printing Market – Key players
- Seiko Epson Corporation
- MTEX NS, S.A.
- Negi Sign Systems & Supplies Co.
- Roland DGA Corporation
- Sawgrass Inc.
- Mitsubishi Electric Corporation
- HP Development Company, L.P.
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