According to Transparency Market Research (TMR), the international market for digestive health products is presently defined by a large fragmentation, with an extensive range of established and new suppliers. The seller environment of the market is very competitive and sellers adopt commendable approaches to achieve a foothold over their rivals.
A main market feature for businesses in those areas is the presence of rigid regulatory policies. Market leaders ‘ activities are incorporated across the entire value chain. Enterprises use partnership strategies with their providers or distributors. In order to improve their regional footprint and seize the new possibilities on the market, businesses also set up manufacturing facilities in areas such as Asia Pacific. The assistance provided by local government and health center chains is capitalized by prominent suppliers. The evolving consumer preferences are anticipated to attract a number of fresh market entries due to changing consumer requirements.
These are some of the main development approaches used by suppliers on the global market for digestive health products.
Key players in the digestive health products market are DuPont Nemours and Company, Nestle SA, Yakult Honsha Co. Ltd., Arla Foods Inc., and Danone SA.
The global digestive health product market is anticipated to display a 3.9 per cent CAGR, according to TMR’s report during the forecast period between 2017 and 2024. The market, estimated at 68.8 billion dollars in 2017, is expected to increase to 83.5 billion dollars in 2024.
Milks are projected to hold a considerable share of total market income from US$ 30.6 billion in 2017 to US$ 39.3 million by 2024 in distinct product sections. Geographically, the extensive use of milk products on China’s and India’s emerging markets is expected to lead the Asia-Pacific region with the exception of Japan (APEJ). Over the forecast period, APEJ is expected to display CAGR 5 percent
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Healthier Lifestyle Awareness to Coax Digestive Health Products Market
Increasing public acceptance of healthier lifestyles is the main driver of the global market for digestive health goods. The development of the world’s geriatric population and increased demand for probiotics are anticipated to boost further development in the industry. Consumers are increasingly inclined towards digestive food because of their health advantages and the development of the market over the forecast period is anticipated to increase too. In contrast, low knowledge about the significance of a healthy digestive tract and stringent rules for the labelling of prebiotic products could function as significant obstacles to market development. In addition, growing geriatric populations, increasing expenses for healthcare, changing lifestyles, and food formulations innovation have helped develop the market globally.
In developing areas, such as China, Russia, Brazil and India, spending has increased considerably. Therefore, the market is anticipated to profit further in the longer run by growing rates of consumer disposable revenue together with growing knowledge of the efficacy of probiotics for the immune system.
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Probiotics to Emerge as Key Market Trend
The digestive health products market is expected to be driven by developments in manufacturing technology and enhanced R&D expenditure by significant businesses. Awareness of the health advantages provided through such products, such as an enhanced immune system, will also fuel the development of the segment in the coming years. Digestive health products assist to combat poor bacteria and increase immunity through improvement of the intestinal health.
Probiotic yogurts are among the few probiotics with digestive health allegations that are commonly ingested. Growing awareness of its health advantages has driven the development of the market as customers are prepared to pay extra for improved health. Because of their increasing demand from separate food producers, the probiotic ingredient has become the biggest raw material segment. This is expected to offer rich growth opportunities to vendors in the global digestive health products market in coming years.
The study presented here is based on a report by Transparency Market Research (TMR) titled, “Digestive Health Products Market (Product Type – Dairy Products, Bakery Products and Cereals, Non-alcoholic Beverages; Ingredient – Probiotics, Prebiotics, Food Enzymes; Sales Channel – Modern Trade, Convenience Stores, Online Retailers) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2024.”
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