Also known as glucomannan, Konjac refers to an herb that is cultivated in some parts of Asia. Konjac is known for its starchy corn, which is a tuber-like part of its stem and it stays under the ground. The corn from konjac is utilized in the making of a rich source of soluble form of dietary fiber. It also finds use as a substitute for gelatin and to add or thicken texture to various food items. Such varied use is likely to work in favor of the global konjac flour market in the years to come.
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Konjac comes with several health benefits, thanks to its high content of fiber. Soluble fiber assists in lowering the level of blood glucose and cholesterol levels. A diet that has plentiful of fiber could also assist in preventing diverticular disease, controlling the movements of bowel, and assist in the prevention of hemorrhoids. Fiber is quite a filling component and regular intake of fiber assists in keeping one’s stomach fuller for longer period of time. This prevents a person form over-eating or snacking between meals. Konjac is also able to expand inside the stomach, thus keeping one full. With the increased prevalence of obesity, the global konjac flour market is likely to observe considerable growth over the period of assessment.
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There has been a rise in the demand for konjac in the form of an additive, ingredient, and a thickener in food and beverage industry, which is likely to drive the demand for konjac flour in the years to come. With the rise in demand for stabilizing, gelling, and thickening agents, the demand for konjac flour is further expected to rise in the near future. As konjac helps in reducing the level of cholesterol and risk of obesity, it expected to find increasing use across the globe in present times.
The global konjac flour market is likely to be not much affected by the outbreak of global pandemic, Covid-19. The demand for essential items, such as food, medicines has remained steady and with lockdown period, there has been a rise in incidences of over-eating and less of physical activities. This has resulted in gaining of weight, which is likely to generate more demand for konjac flour during this period.
Application, function, and region are the three important parameters based on which the global konjac flour market has been categorized. The sole aim of such segmentation is to offer a clearer and detailed view of the global konjac flour market.
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Global Konjac flour Market: Notable Developments
One of the developments that offer a glimpse of the market dynamics about the global konjac flour market is mentioned below:
In September 2019, NOW Foods made an acquisition of the family-owned business, SuperNutrition Supplement Company. The latter makes an offering of a unique brand of multi-vitamin supplements. With this acquisition, NOW Foods make a move toward their objective to expand their distribution network through successful international distributors across the globe.
Some of the prominent organizations in the global konjac flour market include the below-mentioned:
Hubei Yizhi Konjac Biotechnology
Shaanxi Jintai Konjac Industrial Development
Baoji Konjac Chemcial Co., Ltd
The Konjac Sponge Company
Henan Xin Industry Co. Ltd.
NOW Foods
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Global Konjac flour Market: Key Trends
The global konjac flour market is characterized by the presence of the following restraints, drivers, and opportunities.
Growing Use as Food Supplements to Pave Way for Rapid Market Growth
Konjac is extensively utilized in the making of food supplements due to its low content of calorie, which fills stomach and encourages satiety, thereby further diminishing the absorption of fat in the body. Konjac comes with other properties such as diminishing the content of lipid and cholesterol in the blood and it also helps in controlling lipid metabolism. All these benefits of konjac is estimated to drive the growth of the global konjac flour market in the near future.
Growing tendency of consumers toward taking various types of digestive supplements due to their ability to ameliorate various digestive ailments such as bloating and diarrhea, heartburn, and constipation is likely to boost the growth of the global konjac flour market in the near future. Besides, growing geriatric population together with rising cost of healthcare is estimated to drive the demand for konjac flour in the years to come.
Global Konjac Flour Market: Geographical Analysis
Driven by rising demand from countries like China, Japan, and India, is likely to put Asia Pacific at the forefront of the market growth over the tenure of assessment. A rise in the per capita income of people in the region has led to increased consumption of various meat products is likely to surface as another growth impacting factor for the market in Asia Pacific. Growing awareness about protein intake for building muscles and for the requirements of the body is likely to foster growth of the konjac flour market in Asia Pacific.
