Antivirus Software Market – Overview
Accessing different websites online can be harmful to the user’s system. It can allow unauthorized access to a third person through internet connectivity. Unauthorized access in host computer, infects the user’s system with malware or viruses and secretly gather the user’s information or spies the system.
Antivirus software secure and protect the user’s computer from threats while user is browsing multiple websites online. It is used to detect malware, which includes viruses, trojans, and worms. The software is used to remove unnecessary files from the host computer system. It offers features such as advanced threat protection, information protection, and endpoint security. Antivirus software also provides email security, network security, cloud security, cyber security to user’s computer system.
Antivirus Software Market – Trends and Opportunities
Multiple virus files are automatically downloaded to a user’s computer system while on a website, which automatically creates an open path for an illegal user to control or access the former’s private data. People depend on internet for online transactions, especially for e-commerce and banking. Banking transactions are extremely unsafe to cyber-attacks, antivirus companies are adding advance features in their antivirus software for prevent frauds and provides payment security.
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In the past few years, cyber security threats have increased rapidly across the globe. Hackers are creating new viruses to breach user’s private information. Therefore, most antivirus software developing companies’ are providing auto-update option in their antivirus software to provide real-time protection for user’s computer system. An auto-update feature is used to update the software and create new malware profiles in the system to protect computer system from future cyber-attack.
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Antivirus Software Market – Segmentation
The global antivirus software market can be segmented based on device, end-user, operating system, and region. In terms of device, the market can be categorized into laptops, desktops, smartphones, and tablets. The laptop segment is expected to generate more revenue due to the increase in demand for laptop security. Based on end-user, the antivirus software market can be segregated into corporate, personal, and government. In terms of operating system, the market can be categorized in Windows, MAC, and Android/IOS/Linux.
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
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The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.