Essential Oil-infused Ice Creams Prove to be Game Changer for Niche Consumer Requirements
Innovations in essential oil-infused ice cream flavors are grabbing the attention of consumers. For instance, Minnesota-based ice cream startup, Moody’s Ice Cream, revealed that the startup is crafting essential oil-infused ice cream flavors with specific sensory benefits. Mood-boosting properties of essential oil ingredients are replacing the sugar in ice creams, which are otherwise responsible for spiking blood sugar levels and fatigue. Hence, companies in the India essential oils market should innovate in special ingredients, since the revenue of F&B application is estimated for aggressive growth during the forecast period.
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The India essential oils market is expected to reach an output of ~50,400 tons by the end of 2030. Startups are experimenting with coconut milk-based vegan flavors such as Mexican chocolate with cinnamon essential oils. Thus, the growing demand for natural and organic products is catalyzing innovations in food items. In order to meet these demands, startups are tying up with local co-ops to expand their distribution chains and grow on a national level.
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Technical Advancements Play Instrumental in Drug Discovery
Essential oils hold promising potential as drug candidates in the India essential oils market. A research team at the VIB-KU Leuven Center for Microbiology and the KU Leuven Department of Biology, Belgium, revealed that essential oil components can be obtained by dry or steam distillation processes. However, essential oil components are complex mixtures of plant metabolites, which are relatively hydrophobic and volatile in nature, thus causing interference during high throughput screening and created challenges for researchers. Hence, researchers are increasing their efficacy in technical developments coupled with restrictions on the use of chemicals for drug discovery.
Companies in the India essential oils market should collaborate with researchers for innovating in drug discovery to produce natural products. They are boosting production capacities to develop dietary supplements. This is evident since pharmaceutical applications are estimated to dictate the second-highest revenue in the market, where the market is expected to reach a value of US$ 1.5 Bn by the end of 2030.
Robust Stainless Steel Machinery Triples Filler Speed and Improves Yield
Cosmetics and toiletries companies are turning toward packaging companies to accelerate their filler speed and improve yield. For instance, Young Living— a Utah-based specialist in therapeutic-grade oils, revealed that the company is setting its collaboration wheels in motion with Syntegon, a specialist in processing and packaging, to achieve pharma-grade filling of essential oils with increased speed and reliability. Thus, companies in the India essential oils market should adopt such collaborative strategies to triple their filler speed.
Companies in the India essential oils market should explore opportunities with stainless steel filling machines that are easy to clean and do not corrode after contact with cleaning agents or even essential oils. Since the India essential oils market is largely fragmented in nature with tier 3 emerging players accounting to ~45%-50% of the market stake, manufacturers can gain a competitive edge by investing in the novel stainless steel machinery that improves yield. The market is rapidly growing in domains of aromatherapy pick-me-ups and relaxation, thus creating value-grab opportunities.
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