There has been an increasing interest in A2 milk all over the world. It has almost 20 since New Zealand-based A2 Milk Company started its journey in the production of A2 milk. The company went on to license its intellectual property for the purpose of determination of protein type in cow milk. The A2 Milk Company Limited, Pura Milk, Jersey Dairy, Fonterra Co-operative Group Limited,China Mengniu Dairy Co. Ltd., and Freedom Foods Group Ltd. are few names to reckon with in the global A2 milk market.
Transparency Market Research (TMR) prepared a market-ready report on the global A2 milk market for the assessment period of 2018 to 2028. Expanding at a double-digit rate of 10.2% CAGR, the global A2 milk market is likely to offer lucrative growth opportunities for the market players.
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Presence of Several Leading Markets Players Propel Asia Pacific Market Toward Growth
The region-based evaluation of the global A2 milk market comprises detailed analysis of key regional segments, namely Asia Pacific, Middle East and Africa, Europe, Latin America, and North America. It is forecasted that Asia Pacific is likely to account for a large chunk of the global A2 milk market. In this regional segment, New Zealand and Australia are likely to exhibit regional dominance over the forecast tenure, thanks to the booming dairy industry in these two countries.
India is expected to be emerge as one of the leading markets in the region, There is an increasing trend of switching dairy firms in the region to breeds like Jersey and Guernsey. These cows are mainly making production of A2 milk. Along with the presence several leading market players such as A2 Milk Company Limited likely to boost the global A2 milk market in years to come.
North America is another region that is fast rising to prominence due to the growing awareness about the benefits of A2 milk. In addition, high living standard and high per capita income are offering favorable opportunities for growth of the global A2 milk market
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Multiple Health Benefits Likely to Accentuate its Demand in the Market
A2 milk is produced from those special breeds of cow that contain two pairs of a2 allele. Gir, Jersey, and Guernsey are those special breeds of cow that produce A2 milk. As compared to regular milk, A2 milk come with a lot more milk content. Along with that, it also comes with various other nutrients that boost overall health of a person. It contains protein, vitamin-D, potassium, and calcium. This milk is devoid of any kind of a1 beta casein and is rich in a2 beta casein. As such, it enables easy digestion and diminishes risks of dairy-related inflammation and heart disease. A2 milk is capable of boosting body immunity considerably. In addition, A2 milk is suitable for infant consumption and is quite close to mother’s milk when it comes to nutrients. Such multiple heath benefits offered by the milk is likely to support growth opportunities for the market during the assessment tenure, from 2018 to 2028.
However, on the other hand, availability of vegan and cheaper substitutes and increasing price of A2 milk is likely to pose major challenges for the global A2 milk market.
The information shared in this review is based on a TMR report, bearing the title, “A2 Milk Market (Category – Guernsey, Jersey, Holstein, and Brown Swiss; Packaging – Bottles and Cartons; Distribution Channel – Store-Based and Non-Store-Based) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2018 to 2028”
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