Increasing awareness regarding the protection of skin is resulting in the rising demand for after sun products. Along with this, the demand for sun care products with other skin care benefits is also increasing. Hence, manufacturers are moving towards developing innovative products with multifunctional benefits. In the recent years, the natural and organic skin care products have also witnessed tremendous growth. After-sun products market is highly dynamic and competitive as consumers are expecting effectiveness, safety and convenience. Hence, there is an increasing focus on providing skin care products with long-lasting and full protection along with moisturization. After-sun products are also being produced with natural ingredients such as almond oil, vitamin E, shea butter, aloe vera, in order to boost skin moisture level along with reducing inflamed, sore patches and skin tanning.
As per the report compiled by Transparency Market Research (TMR), the global market for after-sun products is likely to witness slow growth, registering 3.4% CAGR between the forecast period from 2017 to 2026. The global market for after-sun products is also projected to bring in US$ 2,928.7 million revenue by 2026 end.
Creams and Lotion- Top-Selling After-Sun Products
Among various types of after-sun products, creams and lotion are likely to emerge as the top-selling after-sun products. Towards the end of 2026, creams and lotion are projected to bring in close to US$ 1,800 million revenue. Increasing number of people prefer to use after-sun cream and after-sun moisturizing lotion. Creams and lotions with soak quickly and easy to apply are gaining a lot of attraction. Moreover, easy to carry and apply anytime and anywhere factors are also fueling the demand for creams and lotion.
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Female to Emerge as the Largest End Users of After-Sun Products
As compared to males, females are likely to emerge as one of the largest users of after-sun products. Females as the users of after-sun products are projected to surpass US$ 2,200 million revenue towards 2026 end. After-sun products and antioxidants are the two most important components of women’s skin care regime. Moreover, the skin problems including wrinkles and premature aging is growing at a fast phase among women. Hence, these all factors are driving the demand for after-sun products by females.
Modern Trade to Emerge as the Largest Sales Channel in the Global Market for After-Sun Products
Modern trade is likely to emerge as the largest sales channel for after-sun products. By 2026 end, modern trade is estimated to surpass US$ 1,200 million revenue. With increasing number of hypermarkets and supermarkets, prominent players are planning strategies to maximize returns from modern trade channels. Special retail packages, in-store promotion are some of the steps taken by companies to increase sales through modern trade channel.
The report also includes market attractiveness analysis, analysis based on Porter’s five force model, and (Strength, Weakness, Opportunity and Threat) SWOT analysis to help the manufacturers in identifying opportunities in the market. The report offers Impact analysis based on various driving factors. Estimated revenue, market share, year over year growth, and CAGR in percent form is provided in the report. Incremental opportunity in the report proves to be the vital factor in identifying various market opportunities.
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The report offers profiles of the key players in the global after-sun products market. The key companies are evaluated on several parameters such as financial overview, key business strategies, new product launches by the companies, company overview, product portfolio, and key developments in the market. This information can help in planning business strategies and compete in the global after-sun products market.
Global After-Sun Products Market- Segmentation
The global after-sun products market is segmented into product type, end user, sales channel, source, and region. The product type is further segmented into creams and lotion, cleansers and foaming, essential oils, gel & scrubs, and other products. Based on the end users, the market is segmented into male and female.
