- Face recognition infotainment system works on the simple principle that after a driver enrolls into the system, the system remembers the enrolled face. Each time the driver reenters the vehicle, the system recognizes the drives and provides access to predefined functions such as the permission to start the vehicle. Car owners can also set up permissions or restrictions for other people such as family members. For instance, a car owner could feed certain restrictions on his children learning to drive such as a time or speed limit, or deny access without the presence of an adult. If an unauthorized person enters the vehicle, the system can notify the owner or prevent the vehicle from starting. This helps prevent theft and offers owners a better control of their vehicle.
Key Drivers of Automotive Facial Recognition Infotainment System Market
- Demand for vehicles with enhanced safety, security, comfort, performance, availability, and infotainment is considerably high. Users are keen to own a vehicle with highly integrated communication, information, and entertainment systems. Knowing this trend automakers are equipping vehicles with high technology safety features, especially in luxury and standard class vehicles, eventually driving the global automotive facial recognition infotainment system market.
Challenges in Automotive Facial Recognition Infotainment System Market
- The COVID-19 pandemic has affected national as well as international automotive supply chains, manufacturing, and R&D operations and consequently, hampered the automotive industry. Post first wave of COVID-19 global economies have started opening up automotive manufacturing and supply chain operations. Thus, the COVID impact on the industry have seems to reach a state of normalcy; however, a resurgence in COVID-19 cases in countries across Europe has prompted governments to impose a second round of lockdown restrictions and hence, uncertainty in the automotive industry continues. A gradual recovery in the demand for automotive and ancillaries is anticipated in the next few months despite concerns around the risk of a second wave of infection in numerous countries and other geopolitical risks.
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Opportunities in Automotive Facial Recognition Infotainment System Market
- Face recognition is becoming an unavoidable part of next-generation of cars. Besides keeping the driver safe and preventing theft, it enables a better, more personalized in-cabin experience for all car occupants. Combined with face tracking and face analysis, it can help create a meaningful driver profile that can help boost the entire in-cabin experience to a higher level. Rising demand for this technology is likely to also boost the market for in-cabin sensing, which is the core of biometric technology, and subsequently, offer significant opportunity for the facial recognition infotainment systems market.
Automotive facial recognition infotainment system market in Asia Pacific to expand at a notable growth rate
- Based on geography, Europe is expected to offer several opportunities to the automotive facial recognition infotainment system market during the forecast period. Expansion of the facial recognition infotainment market can be attributed to the high penetration percentage of luxury cars in the region. Germany, France, and the U.K. are key markets for automotive facial recognition infotainment system in Europe.
Key Players Operating in Automotive Facial Recognition Infotainment System Market
The global automotive facial recognition infotainment system market is moderately concentrated due to the presence of top manufacturers. A few of the key players operating in the global automotive facial recognition infotainment system market are:
- Visage Technologies
- Hyundai Motor Group TECH
- FogHorn Systems
- Continental AG
- HARMAN International.
- Synaptics Incorporated
- Cognitec Systems GmbH
- Qualcomm Inc.
- NXP Semiconductors
- Cipia Vision Ltd.
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Global Automotive Facial Recognition Infotainment System Market: Research Scope
Global Automotive Facial Recognition Infotainment System Market, by Product Type
- Driver Sense
- Fleet Sense
- Cabin Sense
- Others
Global Automotive Facial Recognition Infotainment System Market, by Application
- Vehicle Unlocking
- Personalized in-cabin experience
- Driver Focus
- Child Protection
- Others
Global Automotive Facial Recognition Infotainment System Market, by Vehicle Type
- Passenger Vehicle
- Light Duty Vehicle
- Medium & Heavy Duty Truck
- Coaches & Buses
Global Automotive Facial Recognition Infotainment System Market, by Sales Channel
- OEM
- Aftermarket
Global Automotive Facial Recognition Infotainment System Market, by Region
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Nordic Region
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- ASEAN
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
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