AR Increases Flexibility in Interventional Procedures for Treatment of Aortic Aneurysms
Augmented Reality (AR) is revolutionizing the medical imaging lens market. AR is expected to play a pivotal role in challenging applications in the field of image-guided therapy. For instance, leading U.S. multinational technology company Microsoft is using its AR technology in HoloLens 2 holographic computing platform, along with Philips Azurion-a next-gen image-guided therapy platform to address challenges faced by clinicians in interventional procedures.
The AR involved image-guided therapy is anticipated to create incremental opportunities for companies in the medical imaging lens market, since the technology helps to increase flexibility during interventional procedures. With the help of AR, clinicians are able to move around the patient during a procedure while receiving relevant patient information. AR techniques are gaining popularity in procedures involving endovascular repair of aortic aneurysms.
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3D Printed Holographic Lens Help Efficiently Target Brain Regions for Imaging
Ultrasound is a popular technique used for imaging of soft tissues as well as developing fetus. Hence, researchers in the medical imaging lens market are harnessing the advantages of ultrasound to better brain imaging practices. For instance, researchers at the Polytechnic University of Valencia in Spain introduced a 3D (3 Dimensional) printing holographic lens that deploy ultrasonic sound waves in the brain. As such, holographic lens also hold promising potentials in assessing drug delivery for the brain.
The medical imaging lens market is estimated to expand at an astonishing CAGR of ~11% during the forecast period. However, ultrasound is subject to distortion in the brain due to the skull, thus preventing it from focusing on the brain tissues. Hence, companies should collaborate with researchers to innovate in 3D printed holographic lens that are capable of generating complex patterns in beams that reach target brain regions.
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AI Plays Role of Supplemental Lens for Improving Operational Efficiency
AI is predicted to transform the medical imaging lens market and has been dominating titles at imaging conferences. However, limited FDA (Food & Drug Association)-cleared applications associated with AI in delivery rooms (DR) poses a restraint for market growth. As such, AI holds promising potential as supplemental lens for medical imaging that has an advantage of reducing treatment planning time, since the technology analyzes vast amounts of data.
AI helps to improve operational efficiency, as it frees healthcare professionals from mundane tasks associated with data management. Companies in the medical imaging lens market are increasing their R&D efforts to combine the use of AI with 3D imaging and improve operational efficiency for radiologists. On the other hand, the ultrasound technique is being highly publicized as a virtual medical imaging lens, which is playing an instrumental role in assessing difficult-to-access images.
Cornea Dome Lens Detect Pathological Abnormalities of Eyeball Surface
The cornea dome lens is gaining increased popularity in precision imaging for ophthalmology. An alarmingly high number of individuals are suffering from severe diseases of the eyeball surface. This problem is prominent among individuals of western countries who suffer from dryness-related complaints of the ocular surface. Hence, companies in the medical imaging lens market are capitalizing in incremental opportunities with the help of cornea dome lens to document their lens fit photographically on a regular basis.
Companies in the medical imaging lens market are scaling growth opportunities with the help of cornea dome lens, since regular ophthalmological examinations are important for patients. High-resolution color photographic documentation, with the help of medical imaging lens plays a key role in detecting pathological abnormalities.
Strategic Acquisition Project Fuel Adoption of Medical Imaging Lens Worldwide
Inorganic strategies such as mergers and acquisitions are bolstering the growth of the medical imaging lens market, which is estimated to reach a value of ~US$ 1 Bn by 2030. For instance, in December 2019, leading Japanese multinational photography and biotechnology company, Fujifilm Holdings Corporation, announced to acquire Hitachi in order to increase their product portfolio in the company’s diagnostic imaging business. Companies in the medical imaging lens market are entering into strategic collaborations to combine proprietary image processing techniques with AI technologies to improve the quality of medical care.
Company acquisitions help leverage global sales networks. In order to enhance the procedures of diagnostic imaging systems, companies are tapping into opportunities in Information Technology (IT) and electronic health records to improve patient outcomes. As such, the market for medical imaging lens is moderately consolidated with leading players accounting for ~45%-50% share of the market. Hence, emerging companies should enter into agreements with leading market players to acquire a strong global presence.
