Interactive Display Market Demand and Research Insights by 2030; Covid-19 Impact Analysis

By
Zaraki Kenpachi
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Interactive Display Market: Introduction

  • An interactive display is a mounted device that enables users to make vibrant visual presentations and control on-screen data through digital touchscreen interactions. The exponential rise in internet penetration and the need to minimize human involvement in manufacturing processes, and shifting focus from a product centric approach to customer centric approach is anticipated to be the major factor driving the growth of interactive displays.
  • The COVID-19 (coronavirus disease) 2020 pandemic has an impact on the global interactive display market. Many interactive display companies are forced to halt their manufacturing and production operations due to the virus. Business operations in this market have taken a break because new government rulings have been introduced during the pandemic outbreak. COVID-19 has paused business operations, which has directly influenced the revenues of the interactive display market.

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Global Interactive Display Market: Dynamics

Global Interactive Display Market: Key Drivers and Restraints

  • Growing usage of interactive displays to provide information to consumers about timing of arrival and departure, reservations, ticket prices, and real-time status of trains and flights in airports and railway stations is expected to accelerate the growth of the market.
  • Rising adoption of digital classrooms for active learning in universities and schools is expected to boost the growth of the interactive display market.
  • Increasing adoption of interactive displays in the retail sector to provide information regarding availability of products on the basis of categories is expected to fuel the growth of the interactive display market. In addition, interactive displays are used in the retail sector in various ways such as Point of Sale (POS) systems, kiosks, ATM, and digital signage, in order to attract consumers for expanding businesses. It also offers enhanced user engagement and better shopping experiences, which in turn is expected to boost the growth of the interactive display market across the globe.
  • Furthermore, use of artificial intelligence in interactive display systems and growing use of interactive displays in the healthcare sector during COVID -19 is expected to trigger the growth of the market over the forecast period.
  • Decreasing price of interactive display devices together with the popularity of HD displays is the major factor that can restrain the interactive display market. Additionally, frequent maintenance and privacy issues could also be one of the factors that can hamper the market.

North America to Account for Major Share of the Global Interactive Display Market

  • In terms of region, the global interactive display market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
  • North America is anticipated to lead the global interactive display market, due to increasing adoption of interactive displays among end-users, coupled with high adoption of technologically advanced devices, which in turn is expected to accelerate the growth of the interactive display market in the region.
  • The interactive display market in Asia Pacific is expected to hold significant share due to rising infrastructure investment by governments for smart cities in developing countries. The China government has launched an initiative called ‘Made in China 2025,’ to promote industrial growth. In the same way, India launched the ‘Make in India’ initiative, all of which are factors expected to fuel the growth of the interactive display market across Asia Pacific.  Furthermore, increasing government investment in the education sector is another factor anticipated to support growth of the interactive display market in Asia Pacific.

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Global Interactive Display Market: Competitive Landscape

Key Players Operating in the Global Interactive Display Market

Local, regional, and international players are active in the interactive display market. The market is highly consolidated, with top manufacturers accounting for approximately 25%–30% of the market share. Key players operating in the global interactive display market are:

  • Samsung Display Co.,
  • LG Display Co., Ltd.
  • Planar Systems Inc.
  • GestureTek Inc.
  • NEC Display Solutions Ltd. (NEC Corporation)
  • BenQ Corp.
  • Hitachi Ltd.
  • Sharp Corp.
  • Seiko Epson Corp.
  • Koninklijke Philips N.V.

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