Dry Mouth Relief Market: Introduction
Dry mouth, or xerostomia, occurs due to the absence of the generation of saliva. Typically it’s not a disease; however, it is an outcome of various conditions such as side-effects of specific medicines, harmful impact of radiation exposure to the areas of neck and head, cigarette smoking, and mouth bleeding. Lozenges, gel, mouthwash, and spray are various solutions that provide relief from dry mouth.
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Dry mouth is more common among the geriatric population. Salivary stimulants are utilized to stimulate the flow of saliva when the saliva glands still work. Artificial saliva or saliva substitute is used to replace dampness and lubricate the mouth. It creates a protective film to help reduce the risk of mechanical trauma that can result from chronic dry mouth.
Key Drivers, Restraints, and Opportunities of Dry Mouth Relief Market
Rise in incidence of dry mouth is particularly driven by an increase in prevalence of associated diseases; the common cause being Sjogren’s syndrome. According to estimates of the American College of Rheumatology, out of the 4 million people suffering from Sjogren’s syndrome 3.1 million people experience dry mouth. However, the dry mouth treatment market is often hampered by a lack of awareness across developing and underdeveloped economies because of the very fact that dry mouth is considered as a general or minor disorder. Additionally, the non-availability of effective treatment is another factor restraining the dry mouth treatment market.
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Because of the availability of cost-effective treatment, increase in awareness about dry mouth, rise in prevalence of cancer needing radiotherapy & chemotherapy, increase in the utilization of medicines leading to dry mouth, and surge in the geriatric population are key factors boosting the dry mouth relief market.
Easy availability of cost-effective medications is a major factor driving the market. Products include mouthwashes & oral rinses, saliva substitute gels, sugar-free chewing gums, lozenges, toothpaste & oral-adhering discs, patches, and melts. The price of those products ranges from US$ 10 to US$ 90 and therefore, reimbursement policies of those products are favorable. For instance, the Ontario Ministry of Health and Long-Term Care provides funds to patients with radiation-induced dry mouth undergoing treatment with the drug, Salagen, under the Exceptional Access Program (EAP).
An increase in the use of prescription medication is projected to fuel the market. According to the National Institute of Dental and Craniofacial Research, over 400 medications may cause dry mouth.
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North America to Capture Major Share of Global Dry Mouth Relief Market
Based on the region, the global dry mouth relief market report covers the growth opportunities and recent trends across Europe, North America, the Asia Pacific (APAC), & the Middle East and Africa (MEA). Of these, North America is likely to lead the global market during the forecast period. Increase in awareness about the disease and rise in patient population is propelling the market in the region.
Europe is expected to hold the second-largest share of the global dry mouth relief market during the forecast period. Presence of key players and increase in prevalence of dry mouth & related disorders, such as atrophic arthritis, Sjogren’s syndrome, and HIV, are further boosting the market in the region.
The dry mouth relief market in Asia Pacific is estimated to expand at a rapid pace during the forecast period. Increase in geriatric population and incidence of dry mouth is boosting the market in the region.
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The dry mouth relief market in Middle East & Africa is projected to expand at a sluggish pace during the forecast period. Increase in government initiatives and sluggish development of healthcare infrastructure are key factors that are boosting the dry mouth relief market in the region.
Key Players of Dry Mouth Relief Market:
Leading companies operating in the global dry mouth relief market are:
- GlaxoSmithKline Plc
- Sunstar Suisse S.A.
- Colgate-Palmolive Company
- Johnson & Johnson Services, Inc.
- Procter & Gamble
- Bioxtra,
- Oral Biotech
- Harold Katz, LLC.
- Fresh LLC
- Xlear
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