Global Backend-as-a-Service Market – Overview
Backend-as-a-Service (BaaS) is a mobile middleware method that uses unified application programming interfaces (APIs) and software development kits (SDKs) to connect blackened application programming interfaces (APIs) with backend resources in the cloud.
Primarily, BaaS belongs to cloud computing category that helps simplify job of developers while setting up, operating and using a cloud backend for web, mobile, or tablet- based apps. Meanwhile, BasS services provides provide value-added features such as user management, usage analysis, and push notifications for campaigning purposes, it also assists in seamless integration with social media platforms such as Facebook and Twitter.
One of the major advantages of using backend-as-a-service model is that it decreases application backend framework development from time to minutes, rather taking week long period.
Further, BaaS or MBaaS allows developers, without much mobile experience or time, to start with the job in no time. Developers are also provided with all the access to the source code for underlying component with a view to employ server components on-premise. In addition, the service also provide provision of customization as per an individual, outside the platform.
The upcoming report on backend-as-a-service market is a comprehensive study of its drivers and trends that will contribute to growth of the backend-as-a-service market between 2019 and 2028. The report has emphasized on segments that are likely to contribute significantly to growth of the market. Also, regional growth is covered in the report
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Global Backend-as-a-Service Market – Notable Developments
Wide integration of Internet of Things (IoT) technology in various fields is likely to propel growth of the Backend as a Service market. Incorporation of Internet of Things (IoT) enable interconnection of devices to each other in the sensor form. This, in turn, paves enormous opportunities for the service providers to assist the manufacturing industry across the globe.
Some of the key companies operating in the global backend-as-a-service market are-
- AnyPresence
- Oracle Corporation
- Microsoft
- KII Corporation
- IBM Corporation
- Built.IO Backend
- Appcelerator
- Kinvey
- Kony
- CloudMine
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Global Backend-as-a-Service Market – Drivers and Restraints
Usage Analytics segment among all the services type is gaining wide customer traction is anticipated to grow at promising CAGR during the forecast period. Vendors in the BaaS market are inclined towards offering various analytics features such as events, monitoring active users, API calls, storage, and active devices.
The services usually consists of locations, emails, push notifications, beacons, and SMS. The analytics dashboards present in the backend allows the mobile app developers to monitor the usage of app and taken over the control in order to provide enhanced experience across various platforms and devices.
Meanwhile, android and segment comprising blackberry and windows are anticipated to grow at a significant rate in the forecast period. The android OS is an open source software and various leading smartphone manufacturers are developing android based applications. These apps are comparatively user-friendly in nature and very easy to operate.
Other segments such as Blackberry and Windows have high security features. Hence, business professionals prefer to use such smartphones.
High initial cost is one of the major restraining factors likely to impede market growth in the forecast period.
Global Backend-as-a-Service Market – Geographical Outlook
On regional basis, North America is anticipated to hold prominent market share is likely to account for major share in the global backend-as-a-service market in between 2019 and 2027. Prominence of the region is attributed to innovations and development following research and development. In addition, increasing demand for business agility and flexibility is projected to push the adoption rate of backend-as-a-service.
The backend-as-a-service market in Asia Pacific region is anticipated to witness progressive growth rate, owing to scalability, improved technology, efficiency, and enhanced productivity.
Backend as a Service, or BaaS as it is commonly called, is a model that allows developers of web as well as mobile applications to not only store their applications to a backend cloud infrastructure but also link them back to the cloud. Emerging as an intermediary between Platform as a Service (PaaS), Software as a Service (SaaS), and Infrastructure as a Service (IaaS), BaaS differs from these three in the sense that it uses personalized APIs (application program interface) and SDKs (software development kits) to provide a multitude of value-added features.
BaaS chiefly includes three computing platforms, namely tablet, mobile, and web. While key end users of BaaS include home office or small offices, small and medium businesses, and large enterprises, BaaS can be applied in numerous verticals such as enterprise applications, entertainment applications, and various other mobile applications. The research report offers comprehensive information on aspects such as business models, revenue structure and earnings, worldwide trends, technology roadmaps, as well as adoption factors with respect to these end-user and application segments.
Studying the immense potential that BaaS holds in today’s digital age, the report identifies the many factors that govern the growth of this market. The drivers, bottlenecks, trends, and opportunities impacting the BaaS market are highlighted and evaluated at length, providing sharp insights and strategic recommendations.
Overview of the BaaS market
The report indicates that there have been numerous partnerships, ventures, investments, mergers, and acquisitions in the BaaS market with the aim of acquiring maximum leadership and share of the market as well as the technology. This is one of the most prominent factors boosting the BaaS market. Other key driving factors include growing adoption of smartphones and mobile devices, increasing number of application developers and users across the globe, and urgent need for developing and deploying apps at a rapid pace. The trend of Bring Your Own Device or BOYD is picking up pace and BaaS providers have been investing huge amounts of capital into developing this trend.
There are three main factors that pose a challenge to the growth of BaaS: increasing competition within the mobile applications market, concerns regarding performance and security, and vendor selection.
North America currently dominates the BaaS market in terms of revenue, followed by Europe. However, market analysts predict that given the mature nature of the Europe Baas market and the constant growth in Asia Pacific, the latter will surpass the former in the coming few years.
Companies mentioned in the research report
According to industry analysts, the vendor landscape of the BaaS market in presently marked by start-ups. While big names providing BaaS include Microsoft (Windows Azure) and Apple (iOS cloud), others include Flurry, Appcelerator, Rackspace, Parse (by Facebook), CloudMine, Buddy Platform, Exadel, Corona Labs, Kii, mobDB, Geoloqi, QuickBlox, Proxomo Software, Pivotal Software, Urban Airship, Sencha, Xamarin, ScottyApp, and Rival Edge.
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