Multimedia can be described as the integration of different types of media, such as, graphics, animation, audio, text, video, etc. to represent, transmit, and process information digitally. Interactive multimedia can be defined as computer-based user-machine interaction system, which responds to user actions by presenting multimedia content, such as text, animation, moving image, video, and video and audio games. Device which enables or supports multimedia interaction is termed as interactive multimedia platform (IMP).
Interactive multimedia platforms include TV, multimedia players, mobile phones, computers, streaming platforms, digital signage, smart displays, and video walls. Ongoing modernization and digitization are expected to create demand for such interactive multimedia platforms, thereby driving the global interactive multimedia platform (IMP) market during 2018 – 2026.
The ever-changing retail industry has been significantly using interactive multimedia platforms. Shopping malls and hypermarkets are installing smart interactive displays to guide their customers throughout the course of their shopping. Retailers are making use of smart interactive digital signage. They are installing artificial intelligence-enabled interactive digital screens to promote their products and services. In the healthcare industry, interactive multimedia platforms are being deployed to monitor patient health. For public safety and to ease passenger commute, interactive multimedia platforms are being deployed across the transportation and logistics industry.
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Moreover, augmented reality (AR) and virtual reality (VR) enabled interactive multimedia platforms are being used for training of bus and train drivers on interactive virtual environment rather than on actual vehicles. Furthermore, speech and gesture-driven games and next-generation gaming consoles are making use of interactive multimedia platforms markets. Driven by such applications and usage, the global interactive multimedia platforms (IMP) market is expected to experience remarkable growth in the near future. The retail and gaming industries are anticipated to show significant growth over 2018 – 2026.
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
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The global interactive multimedia media market can be segmented based on component, application, type, end-user industry, and geography. The component segment of the global interactive multimedia market can be divided into hardware, software, and services. The software segment can further be segmented into on-premise and cloud, wherein, the on-premise segment can again be sub-segmented into on-device and enterprise server.
The cloud segment can be bifurcated into public cloud and private cloud. By application, the global interactive multimedia market can be categorized into sales and marketing, entertainment, training, and others. In terms of type, the market can be classified into portable and fixed interactive multimedia platforms.
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The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
