Your company’s website is a powerful tool that can help generate leads, partners, and increase sales. Unfortunately, many companies forget that excellent website design is essential to getting the desired results you need. A horrible design can ultimately give your site visitors a terrible user experience, directly affecting your online sales.
When your company’s website is designed well, you’ll notice that it works as hard as your marketing strategies and sales campaigns to give the results you want. This is because your website is your company’s space online where you can accommodate and inform your clients about your good and services in your terms.
Ready to upgrade your website’s design? Here are three ways you can improve your web design to generate more leads:
- Make sure your website is optimized and responsive
One way to give your customers a better user experience and generate more leads is to make sure your website is responsive. This means that your customers should be able to access your website on whatever device they’re on, may it be mobile phones, laptops or tablets.
Take note that most consumers use their mobile devices to find and purchase products and services. If they have difficulty navigating your website, they will look for a quicker and more convenient alternative.
Another thing you should remember is your website’s loading speed. You’ll need to make sure that your website design is optimized so that it will load seamlessly without any hassle when people access your site. Slow-loading websites have a higher bounce rate. Proper website maintenance by your website designer will help you with these issues.
- Include a smart and strong call-to-action
Call-to-action or CTA is a marketing term that suggests the next action a marketer wants its audience to take. When you include a CTA on your website, you are helping your consumers decide by telling them what to do. Ideally, you would want your consumers to subscribe to your company’s updates or even purchase your services right away. However, you’ll need to create a strong CTA without being too pushy for this to be effective.
Once you’ve developed the perfect CTA that fits your company, the next thing you have to consider is its placement. Some websites have it on every page, while others have it in the corner of their navigation bar so that it is easily accessible by your leads.
- Collaborate with your whole team and website designer
Your website’s design and efficiency will rely on all the research data your team has received through customer feedback, as well as your website designer’s skills. Collaborating with a reputable website designer will help you and your team translate your company’s goals in the website’s design while prioritizing the customer experience.
The goal of every website owner is for visitors to stay on your site for an extended period and eventually purchase your products or services. The only way for you to do that effectively is to make sure your website design is at its best. Your team and website designer will work together to analyze the clients’ feedback on your current design and improve the browsing experience based on this data.
Working with a reputable website designer is beneficial because not only will you be getting a well-designed website, you’ll also receive proper web maintenance. This will help give a better user experience to your clients.
Excellent website design will ultimately increase lead generation for your company. Whether you’ve had a website for a while or thinking of having one for your company, it is a good idea to invest in working with a reputable website designer. This will help you have an effective and lead-generating website. Customer service and user experience directly affect your website design, so taking the time to understand your audience and designing your site well will definitely reap the benefits in the long run.
Dot Design is a top digital agency based in the UK. We provide expert services in logo and brand design, website design and development, online business campaigns, SEO and more. Our team of digital professionals is ready to help you improve your online presence. Request a quote today!