Global Earthenware Market: Overview
Earthenware refer to a variety of articles made from ceramic materials and used for a wide ranging purposes including tableware, pottery, and decorative objects. Most of the amateur pottery and modern craft falls in the earthenware category. While porcelain has become one of the most preferred material for manufacturing these artifacts these days, earthenware represented a majority of pottery known to be made by the humankind from times ranging to thousands of years from now.
Fossils and excavations show that earthenware have been made for the past more than 9,000 years across the globe. These continue to remain one of the most popular kinds of pottery till date. Some of the key varieties of earthenware to be used widely across a number of applications are tin-glazed pottery, creamware, yellowware, terracotta, victorian majolica, delftware, faience, raku, and ironstone ware.
Earthenware is made by heating a mixture of clay between 1000 and 1150 degrees Celsius. The blend of materials used for manufacturing earthenware generally differs depending on the specific application or the region of manufacture. However, the key materials used are generally quartz, feldspar, china clay or kaolin, and ball clay.
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Global Earthenware Market: Scope of the Report
This report on the global earthenware market presents a detailed overview of the present growth dynamics of the market and its segments and includes vast projections regarding the growth prospects of the market over the period between 2016 and 2024. The report includes a thorough analysis of factors expected to have a notable impact on the overall development of the market in the next few years, including drivers, restraints, opportunities, competitive landscape, and regulatory scenario.
A detailed analysis of the competitive landscape of the global earthenware market is also presented in the report, wherein business profiles of some of the key vendors in the market are evaluated. Details such as recent technological advancements, product portfolios, participation in strategic mergers and acquisitions, finances, and growth opportunities for these companies are also included in the report.
Global Earthenware Market: Trends and Opportunities
The global earthenware market is chiefly driven by generic home decoration trends. As such, growth opportunities are vast in regional markets where the consumer is willing to pay for innovative and exceptional design efforts. Although earthenware are highly appreciated for their brilliant looks, their market could be hampered due to the easy availability of cheap alternatives made from polymers.
Of the key regional markets for earthenware, Asia Pacific represents one of the key producers as well as consumers of high-class earthenware. Countries such as India, China, Philippines, Thailand, Singapore, and Malaysia are amongst some of the primary consumers of a variety of earthenware owing to the rising demand for home decoration artifacts from the rising population of affluent middle class consumers in these countries. These countries are expected to remain the key markets for earthenware in the next few years as well, with an increasing number of regional and domestic vendors venturing in the field and making it increasingly competitive.
Focus on the development of high-class logistics systems and world-class production processes, to guarantee the production and delivery of innovative and high-quality product varieties could help vendors gain an edge. Some of the key companies operating in the global earthenware market are CoorsTek, CeramTec, Ceradyne, Corning, Stryker, Kyocera, and Asahi Glass.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
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The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
