Eye makeup products are used around the eyes to enhance and boost the appearance of the eyes. Eyebrow colors is one of them. Eyebrow colors are products that are used to define and fill in the eyebrows. Properly shaped brows can give the illusion of a facelift and hence can lift the eye and make the face look slim. A well-groomed eyebrow makes any look polished and brings focus to the eyes.
Increasing interest in good looks and beauty among women across the globe is driving the expansion of the eyebrow colors market. The market is expected to grow at an exceptional pace in the next few years. Consumer preference for beauty products, rise in disposable income, rise in number of working women, and increase in innovation of new products are boosting the growth of the eyebrow colors market globally. Furthermore, increase in number of advertisements to promote the use of eyebrow color products, and endorsement by celebrities on different social media platforms and television are likely to fuel the growth of the eyebrow colors market during the forecast period.
A major factor expected to restrain the growth of the eyebrow colors market in the near future is the presence of toxic substances and various chemicals in eyebrow colors. Further, with aging, the desire to look good diminishes, which hampers the demand for cosmetic products, and in turn eyebrow colors. However, a key opportunity for growth of the market is surging demand for organic or natural eyebrow colors. Non-organic eyebrow colors are often tested on animals and hence concerns have been raised about this. Organic eyebrow colors are not injurious and they are not tested on animals, and hence are gaining immense popularity in the market.
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The global eyebrow colors market can be segmented based on product type, consumer group, application, end-use, distribution channel, and geography. In terms of product type, the market can be classified into cruelty free, natural, and organic, paraben free, and others. Based on consumer group, the eyebrow colors market can be divided into young and adult. In terms of application, the market can be bifurcated into shape, powder, long lasting, waterproof, and tinted. Shape segment is dominating the market. Based on end-use, the eyebrow colors market can be segregated into individuals, and parlors and salons. In terms of distribution channel, the market can be divided into online and offline channels.
The offline channel can be sub-divided into hypermarkets & supermarkets, specialty stores, and departmental stores. Based on geography, the global eyebrow colors market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Youngsters and adult women in the U.S. are amongst the top users of eyebrow colors and pencils worldwide. The growing trend of bold eye makeup with eyebrow colors is projected to spur the growth prospects for the eyebrow colors market in the region in the coming years. Further, rising interest from consumers in the Asia Pacific region is also expected to drive the sales of eyebrow colors.
The eyebrow colors market is diverse and competitive. The market is expected to become more competitive in the near future due to multiple launches of new products. A large number of players operate in the eyebrow colors market. Key players involved in the value chain are L’Oreal S.A., Chanel S.A., Revlon, Inc., Procter & Gamble Co., Burt’s Bees, Inc., Anastasia Beverly Hills, The Estée Lauder Companies Inc., Coty, Inc., NARS Cosmetics, Benefit Cosmetics, Shiseido Company Limited, MAC Cosmetics, and Giorgio Armani Beauty. Also, a large number of regional manufacturers of eyebrow colors operate in the market, which makes the market fragmented in nature.
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