Global Webinar and Webcast Market – Introduction
- Webinar and webcast is a cloud-based SaaS solution that offers businesses with secure, easy-to-use, and a scalable atmosphere to produce engaging, high-profile webcasts for wide-ranging target audiences worldwide.
- Webinar and webcast solutions are now becoming popular among enterprises to enable better communication and enhance business efficiency.
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Impact of Coronavirus (COVID-19) on the Webinar and Webcast Market
Lockdowns across major regions (Europe, Asia, and North America) due to an increase in the spread of Coronavirus (COVID-19), has a positive impact on the webinar and webcast market. Increasing demand to enforce social distancing from governments due to the highly contagious nature of Coronavirus (COVID-19) has encouraged enterprises to use the work-from-home (WFH) option and focus on deploying cloud-based webinar & webcast services to run their businesses more efficiently.
Enterprises Rapidly Adopting Advanced Network Communication Technology such as 5G, Driving the Webinar and Webcast Market
- In this technological era, network communication technology is gaining importance among enterprises across various industry verticals to deal with the presumptions and challenges of the future.
- Faster networking data rates, higher bandwidth, and lower latencies are the major requirements for enterprises across various industry verticals to enhance business operations and enhance employee efficiency remotely. Network communication technology such as private LTE and 5G networking significantly support these requirements to provide online trainings through webinar and webcast software. Increasing investments to enhance networking technology is the key strategy followed by governments or private vendors to expand these networks across regions worldwide.
- Governments across major nations such as the U.S, Germany, Japan, India, and China are active in deploying 5G networking infrastructure to enable efficient networking solutions to improve business operations. Meanwhile, private LTE networking technology is already prevalent in enterprises across the U.S and Japan; developing countries are still focusing to deploy the 5G network. For instance, Europe has decided to increase network-related investment by 60% and also operating expense during 2024 – 2025. In 2018, Ericsson increased its investment for deploying 5G network across the U.S.
- Therefore, enterprises rapidly shifting toward the adoption of advanced network communication technology such as 5G is significantly driving the growth of the webinar and webcast market worldwide.
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Key Players Operating in the Global Webinar and Webcast Market Include:
- Cisco Systems, Inc.
- Microsoft Corporation
- Adobe Inc.,
- OmNovia
- Clickmeeting
- Demio, Inc,
- Zoom Video Communications, Inc.
Global Webinar and Webcast Market: Research Scope
Global Webinar and Webcast Market, by Component
- Software
- Services
- Training & Education
- Consulting
Global Webinar and Webcast Market, by Software Deployment
- Cloud
- On-premise
Global Webinar and Webcast Market, by Enterprise Size
- Small and Medium Enterprises (SMEs)
- Large Enterprises
Global Webinar and Webcast Market, by End-user
- Banking Financial Services & Insurance
- Retail
- Healthcare
- Education
- Automotive
- Government
- IT and Telecom
- Media & Entertainment
- Other ( Transportation, Manufacturing)
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