Web design and its importance today

Do you have a quality online presence? From our experience we know that the creation of any web page is not enough, but that it is necessary to generate trust and show the professional level of the company or business. This is achieved with a quality design that causes a clear message to the user: “This is what I am looking for.”

Design that causes a clear message to the user: “This is what I am looking for.”

Why is web design important?

The design of a web page is key when offering a service or creating an online business. Factors such as usability, navigation (User Experience) and even the use of certain colors are important points that potential customers take into account when continuing to browse or, conversely, search on another website.

94% of people judge bad design as the main reason why not trusts a website. This clearly means that design is the most important thing for users. Now, do you see that it is necessary? Designs made by a professional web design Dubai team are supper responsive and look professional to users.


Web design and its main elements


It is a mistake to load the page with a lot of text since it does not give the reader respite. On the other hand, the typeface, which covers the fonts, size and style, must be legible.

Using too source variations can distract the eye. In Coco’s study we recommend fonts adapted to small devices, such as mobiles, and that are easy to read.



An important factor is the colors and combinations of them that provoke emotions in the readers. The black color, for example, transmits mystery, power and elegance. On the other hand, dark blue generates confidence and security. The use of colors and their combinations should always be focused on the point where you want to attract attention. Only the colors that define the brand are used, this avoids confusion in the future.

Correct use of images

Do you know how boring a page without images is? Users wait for small pauses while looking at the photos that appear in the content of a site. Offering images, icons, or even offering a service through an image can attract customers.

Navigation and usability

One of the most important reasons when investing in a web design. A website may have unique , quality information, but if the reader cannot easily find what they want, they will close the tab and search the competition.

Website navigation should be intuitive. If a user is slow to find the service or contact page, they will probably leave the site. This is what is known as «user experience».

The web design of the competition

It is clear that there is a lot of competition, especially in some sectors. The good news is that it is easy to have access to see what they do and improve how they do it. Analyzing the competition can help us to see, as users, aspects to improve that we can apply to our website. It is a good opportunity to differentiate yourself and stand out from your competitors.

The trust

As we said, colors provoke emotions and it is necessary to know how to use them to our advantage. The website is the face of a business.

A poorly designed site is the same as someone badly dressed. On the other hand, a good web design Dubai company shows closeness and empathy in their designs made for their clients. Which one do you choose?



Different factors of web design are involved in the way of publishing content, and in turn influences the way that search engines index content.

It can be difficult to understand if you don’t have an understanding of SEO and how it is related, but put simply, there must be code compatibility and SEO.

The best option will always be to work with a web design Dubaiprofessional who knows how to design a quality website.