Intimate Wear Market: Introduction
- Intimate wear, also known as undergarments, are an integral segment of the overall apparel manufacturing industry. It is the additional clothing layer used by men, women, and kids under outerwear. The comfort of intimate wear is largely associated with its design and fabric used. Most common fabrics used to design intimate wear include natural fibers, and synthetic fibers such as rayon, linen, cotton, silk, modal, Lycra, and nylon.
Key Drivers of the Global Intimate Wear Market
- Improved standard of living and rising number of working women is driving the demand for overall intimate wear across key geographical regions. Additionally, dramatic changes in female outerwear has resulted in specifications in the choice of lingerie. Therefore, manufacturers are engaged in continuous research and development in order to develop new products to satisfy the changing consumer tastes and preference.
- Rapid urbanization and changing demographics across emerging economies is anticipated to drive strong investment in intimate wear manufacturing. Increasing female literacy rate, diversified product offerings through multiple distribution channels, and growth in income level are key factors expected to boost the market penetration during the forecast period.
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Key Trends in the Global Intimate Wear Market
- Growth in organized retailing and increasing investment in online distribution channels by key brands are important trends in the intimate wear market across different regions. Moreover, retailers are focused on offering the right product mix with a combination of global and local brands to cater to different consumer groups at different price points.
- E-commerce platforms specializing in the marketing and distribution of lingerie have increased significantly in recent years. Millennial consumers prefer online channels to avail best discounts on popular brands as well as to purchase latest designs and patterns endorsed by well-known celebrities.
Asia Pacific Recognized as the Key Market for Intimate Wear
- By region, the global intimate wear market is classified into South America (SA), North America (NA), Europe (EU), Middle East & Africa (MEA), and Asia Pacific (APAC).
- Country-level bifurcation of the North America market includes the forecast and analysis for the U.S., Canada, and Rest of North America. The country-level analysis and forecast of the Europe market covers the intimate wear market in the U.K., Germany, France, and Rest of Europe. The country-level analysis and forecast for the Asia Pacific market includes major countries in the region such as India, China, Japan, and Rest of Asia Pacific. Middle East & Africa country-level analysis and forecast for the intimate wear market includes GCC countries, South Africa, and Rest of Middle East & Africa. The South America intimate wear market is categorized into Brazil, and Rest of South America.
- Evolving consumer profiles and rise in new age-consumers with high income levels, fashion-awareness, and willingness to spend on quality products is driving the demand for intimate ware in Asia Pacific. Moreover, expansion of the working class population and rising number of working women in countries such as India, China, and Japan is projected to drive the market growth in the near future.
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Key Players Operating in the Global Market
Key brands of intimate wear are focused on product diversification, aggressive advertising, improved designs and patterns, and strong branding. Moreover, companies are expanding their offline distribution network with the launch of exclusive brand stores in mega cities to cater to urban consumers. Collaboration with hypermarket retailers and e-commerce companies is the key marketing strategy of intimate wear brands.
Global Intimate Wear Market, by Material
- Cotton
- Silk
- Modal
- Lycra
- Nylon
- Others (Linen, etc.)
Global Intimate Wear Market, by Price
- Low
- Medium
- High
Global Intimate Wear Market, by Consumer Group
- Kids
- Teenagers
- Adult
The report on the global intimate wear market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
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