The global Traffic Road Marking Coatings market is forecast to reach USD 7.00 Billion by 2027, according to a new report by Reports and Data. The primary driving forces for the global demand are projected to be an increased investment in infrastructural construction to build new highways and focus on repair and maintenance operations. The sector is concerned not only with new highway building operations but also with large repair firms, generating demand for repainting. Increasing incidences of accidents and increasing traffic congestion include major driving factors for the growth of the global market. Growing demand for traffic flow control and enhanced infrastructure is anticipated in the immediate future, especially in developing markets, to drive growth in the worldwide market.

The creation of existing organizations in emerging countries and the growing use of environmentally sustainable and organic marking materials are anticipated in the near future to provide the major market players with multiple growth opportunities.

While revenue from the demand for traffic route marking coatings is growing at a considerable pace, there are few factors expected to hamper market growth globally. Raw material shortages are a significant constraint to market growth globally. Therefore, the unavailability of resins used as a binder in cold plastics and thermoplastics labeling road content and titanium dioxide used for blanching labeling has a significant effect on both stakeholders. These stakeholders include fabricators of materials, central government agencies, contractors for marking, contractors, and agents for term maintenance, actual users, or local authorities.

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Further key findings from the report suggest

  • Thermoplastic coatings are expected to emerge as the fastest-growing segment of the industry over the projected period as regards sales. This rise is due to its properties, such as durability and retro-reflectivity
  • The industry value of paint-based road traffic labeling coatings is expected to see substantial growth by the end of 2027. The product is widely used for marking traffic roads because of its excellent adhesion and waterproof characteristics. Increasing spending on infrastructure construction to fix and build new highways would stimulate demand for the product, which in turn will boost growth in the industry.
  • The Asia Pacific region is expected to account for a large share of sales in the global demand for coatings owing to the organic growth of road networks and the maintenance activities of existing ways. The adoption rate of the product in the Asia Pacific is expected to rise at the fastest pace in the industry.
  • Manufacturers differentiate their goods based on quality and price, taking into account such factors as consistency and purity level. Insufficient supply than its demand is prone to higher commodity prices over the forecast period.
  • Key participants include Dow Chemical Company, 3M, The Sherwin Williams Company, Swarco AG, Geveko Markings, Ennis-Flint Inc., Crown Technology, LLC, M. Contractors Pvt. Ltd., Surya Min Chem (SMC), and Lanino Road Marking Products, among others.

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Product Outlook (Revenue, USD Billion; 2017-2027)

  • Paint
  • Thermoplastic
  • Epoxy

Type Outlook (Revenue, USD Billion; 2017-2027)

  • Permanent
  • Removable

Application Outlook (Revenue, USD Billion; 2017-2027)

  • Road Marking Line
  • Road Marking Labels

Regional Outlook (Revenue in USD Billion; 2017–2027)

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Highlights of the TOC:

Chapter 1. Market Synopsis

1.1. Market Definition

1.2. Research Scope & Premise

1.3. Methodology

1.4. Market Estimation Technique

Chapter 2. Executive Summary

2.1. Summary Snapshot, 2019-2027

Chapter 3. Indicative Metrics

Chapter 4. Traffic Road Marking Coatings Market Segmentation & Impact Analysis

4.1. Traffic Road Marking Coatings Market Material Segmentation Analysis

4.2. Industrial Outlook


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The report is a qualitative and quantitative research study that offers key insights into the latest strategic steps and tactics undertaken by the industry players to gain a robust footing in the market. The report further offers strategic recommendations to the new and emerging players and established companies to help them overcome the barriers of the industry. The report also covers a comprehensive SWOT analysis and Porter’s Five Forces analysis to offer a better understanding of the Traffic Road Marking Coatings market and its competitive landscape.

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