In this fast-moving competitive world, everyone wants to stand out from the crowd. When it comes to the corporate world, businesses want to differentiate from each other to grow, expand, innovate, and reach new heights. One way of upgrading your net worth is by using modern marketing strategies.
Marketing is often designated as advertising and interactively selling your product in the market. If ten sellers are selling a similar product, for you to have the highest revenue among them, your product needs to stand out. It could stand out in terms of price, features, quality, guarantee, value-addition, design, etc. The businesses now use modern software that helps them uniquely advertise their product. While there are many software available online for you to purchase and for free as well, we will tell you some of the best ones that are ruling the charts. Not only are the following software most useful, but they will also help your business upgrade in a whole new dimension. Now, let’s get straight into it.
- DESIGNRR OR REV
The critical feature about both of the software is that it provides video transcription. It converts video or audio into text. Both of these are cost-effective and extremely useful since speech recognition usage is increasing day by day. Users now want to say and get their stuff typed directly, or the same in the case of any video file. Designrr also provides you with various templates so that you can choose the one to save your file. The entire process is automated, so this is a worthy investment. Since every video transcription software is automated, thus, saves you plenty of time.
- VOCUS
This is a cloud-based software that is extremely helpful with customer acquisition and retention. It makes it easy for marketers to reach out via different social media websites, including; Facebook, Snapchat, Twitter, etc. Through Vocus, not only your social media marketing is enhanced, but other types too. It ensures effective search marketing along with email marketing and reputable Personal Relations (PR) as well. All of these combined increase the reach of your business and make people aware of the specializations and features offered by your product(s).
- HUBSPOT
This is a bit different from the traditional, more generalized, marketing strategies. HubSpot offers you personalized marketing services according to your business and your preferences. The company itself quotes confidently, “From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.” HubSpot helps you with tasks such as blogging, SEOs, lead management, landing pages, calls-to-action, analytics, etc. It also deals with one of the favorite activities of customers, marketing analytics, which people love to respond to as per the surveys.
- SENDINBLUE:
This one is perfect for businesses that use email and text message marketing the most. Sendinblue will ensure an effective Newsletter campaign, due to its abundant features. It has a workflow editor that makes the designing and customizing of email campaigns more convenient. It also offers personalized email campaigns, personalizing the section of names and titles in emails. It gives your buyers a very personal and homey feeling that matters a lot for your business! It also tracks customer behavior on campaigns, hence giving you room for improvement.
- KISSMETRICS:
For you to grow your enterprise, it is crucial to realize where you stand currently. Once you figure out the changes you need to make, implementing strategies and software is easy. The way you will figure out the differences is through this software, KISSmetrics. It is an analysis software for your business that allows you to analyze stuff such as topics that are giving you the best return on investment. You want to make decisions that are having an impact, and with KISSmetrics’ funnel report, it tells you if your business has any leaks. Even though it sounds beneficial, which it is, it comes with a price tag of USD$ 120 per month, so you might want to think about it!
- WORDSTREAM
This one is more focused on enhancing search engine marketing. It helps marketers to create the best paid and free campaigns for their products.
- BUZZSUMO
Bringing back what we discussed earlier, competition. For you to compete successfully in your market, you need to know the people you are dealing with currently. You need to understand what your customers like, what their preferences are, what stands out for them. You also need to know the specifics of your competitors, the strength of your market, and your industry. BuzzSumo helps you gather such types of information so that you can implement your marketing tactics accordingly. Once you know the tea, it’s effortless to play with it, without spilling a bit!
- OPTIFY
This is again a cloud-based software. Optify gives the marketer full control over his lead process. When you use optify, you can generate completely new leads, follow and develop on the previous one, and track the progress of your marketing strategies. While this tool is not as broad as the ones discussed earlier, we believe that its specificness is one to admire.
- CRAZY EGG:
This one’s for you if you happen to run an online website. Ever stopped yourself working and asked this question, how do I make my site better? Yes, you probably have, and we have the answer for you. By using this software, you do not deal with any IT issues. Moreover, it includes features including analysis and reporting, research and user feedback, targeting and personalization, etc. to name a few. It tells you what your website visitors like and unlike, thereby giving you a chance for improvement and opinionated growth!
- DEMANDBASE
It gives marketers the essential tools needed to improve conversion rates and also to turn some of the website traffic into sales. This software typically tracks the website’s visitors and personalizes the content according to those visitors.
FINAL WORDS:
These are some of the top software we believe would help any kind of business. Now, it is up to you to use as low as one or all of these. Remember to make smart and cost-effective decisions, which are possibly beneficial for your organization. Consult some people, weigh out the pros and cons, and we are pretty sure you will pick the right ones. Some of them may be free, like the ones offered by Google, so make sure to use them too! We wish you the very best of luck in your journey of new heights!
