In today’s world, marketing has become one of those factors that tend to make-or-break for your business. If your targeted clientele does not know your brand well, you are bound to lose customers to competitors who are better at selling themselves.
SEO or Search Engine Optimization is a useful source of marketing for businesses today. How many times have you felt the need to buy something, and your knee-jerk reaction is to Google it? Well, almost every time. It is the sole reason why today it is essential that your business does best in making its way to the top of the Google search. This way, your business will get more attention and consequently, more traffic which you can later turn into customers.
But how does SEO work? Do you just make your content look awesome and wait for google to choose it and display it at the top of the search? The answer is yes; content is primary, but there are a few other crucial points that you need to work on as well to make sure Google chooses you out of all the fantastic content others have to offer.
One of these crucial points is backlinking.
WHAT IS BACKLINKING AND HOW DOES IT HELP?
Backlinking requires linking your website to some other accredited webpage. Well, if you get your webpage to be linked by some authoritative, well-known site that is trusted by customers and viewers, then the trust automatically transfers to your webpage as well. It is almost like another trusted website is vouching for your business and the content you offer. Therefore, trusted backlinks boost your authenticity, which, in turn, would be judged by Google, and you would get a better ranking on the search results. A lot of web development companies tend to seek professional backlinking services to enhance their performance in this extreme market competition. https://www.linkbuildinghq.com/ is an excellent example of such services.
Now that we know why link building is crucial, let’s jump right in and discuss some useful SEO link building tips for you to adopt in 2020!
- SUPPORT YOUR CONTENT WITH FACTS
It’s a no brainer that people would be more confident in linking to a page with content that is based on facts and not just fiction. A web page owning high credibility would never want to put their image at stake by vouching for websites that have bogus or random content. Hence, you must carve your web matter in a well-researched and factual manner, which gives the linkers enough confidence to consider your webpage worthy of the backlinks.
- SKIM THROUGH YOUR COMPETITORS’ BACKLINKS
This technique has to be the go-to strategy if you are not into making an extensive strategy or are just a lazy-bum who is looking for a hassle-free yet effective way out. All you need to do is pick your top ten competitors on the search engine and explore their backlinks. You can use multiple software to get the backlink information very conveniently.
Once you get the right information regarding the backlinks, try and find out how to get these backlinks for your webpage. If the information is not readily available, get their contact details and reach out to them yourself.
- POST AS A GUEST ON OTHER WEBSITES
You may already be aware of guest posting and how it works. Often websites invite random people to contribute to their sites, which is known as guest posting.
Guest posting would allow you to write good crafted quality content with some useful backlinks to your webpage. All you need to do is to make a list of all the blogs related to your topic that invite guest posts and start reaching out. Guest posts are a great way to develop some high backlinks!
- ASK FOR BRAND MENTIONS
Often people would mention your brand name but forget to link it to the brand itself. These are some missed backlink opportunities that you should now reclaim.
You should search for all the instances where your brand gets mentioned, but a link was not attached. Target these instances and ask the people or webpage owners to create backlinks to your content. A super easy and trouble-free way of gaining some much-needed backlinks!
- NEWS NOBODY WANTS TO MISS OUT ON
Every day some news or the other is trending on the internet. Trends that break the internet are what people love to talk about these days! But how can they play their part in link building?
Well, if you create high-quality content relating to some trending news, people would feel the need to link to your content. It will automatically produce a whole lot of backlinks to your webpage.
- HELPING WEBSITES WITH BROKEN LINKS
Firstly, you must be wondering what are broken links, and secondly, how would they benefit us?
Well, creating backlinks is all about building relationships and trust. Anybody who does not trust you would never give you space in their valued content. Hence, it is essential first to build a relationship.
Broken links are just that, links that have stopped working for one or the other reason. What you need to do is select a few reachable web pages and search their broken links for them. You can find some fantastic software for this activity.
Once you have found all the broken links, you can reach out to the webpage owner and identify the broken links to them. In return, you can ask to get featured on their webpage! Voila! Simple and easy!
- OBLIGE THE INFLUENCERS TO MARKET FOR YOU
Now how would you do that? Pretty easy! Construct a post with some fantastic content featuring some high profile influencers who have a higher reach and authority. Get these influencers interested in the job before you publish it on your webpage.
This feature would make the influencers obliged to link to your webpage. An effortless yet effective way to build relationships and earn some high profile backlinks.
- REPUBLISH YOUR QUALITY CONTENT TO OTHER SITES
This tip may seem somewhat similar to guest posting but is slightly different. First, you need to produce a quality piece for your webpage. The content needs to be topnotch; otherwise, it is highly unlikely that you would be able to get it republished on some high authority platforms.
Next, once you produce a quality piece and can garner lots of interest on social media, you can get that content published on other webpages, such as Medium or LinkedIn, creating some backlinks to your webpage.
Backlinking is the new high in Google SEO marketing techniques. Webpages that can score high-quality backlinks are the ones that manage to get a place on the top of the search results. It also results in increased traffic, which infer increased business for your brand!
With all the fantastic tips in your hands, you are all set for a phenomena link building journey!