Bottle labels bestow identity to a product. They act as a major promotion tool for the product. They are also valuable for the customers as they help them to differentiate goods from each other. Bottle labels are prepared with the help of various raw materials and are available in various forms. Some of the other information that is found on bottle labels is the company symbol, which can be helpful for the customers to easily identify the product. Bottle labels are helpful for generating a distinct image and creating a brand-name in the market place. Bottle labels are simple, colorful, sophisticated, and carry a lot of information important for the customers (such as manufacturing date, ingredients, expiry, and price of the product).
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Initially, bottles were manually labeled; however as and when the demand for bottled products increased, bottle labelers came into existence. Since then all the small, medium, and large industries are using bottle labelers for applying and dispensing labels on the bottles. This bottle labelers are capable of placing the labels in a particular position. Bottle labelers are easy to operate, light, and portable. Bottle of various sizes and shapes can be labeled using bottle labelers. Bottle labelers can apply wrap around labels, front back labels, and single labels on virtually every cylindrical product. The bottle labeling procedure can be completed easily and quickly, thus, saving energy and time. Bottle labelers are used to apply content description labels, bar codes, and pharmaceutical labels. Bottle labelers can also be used to label several cylindrical products such as jars, tube and cans.
Bottle labelers are used in industries where products are offered to customers in packed bottles. Precisely, bottle labelers are used in industries such as paint, chemicals, foods and sauces, cosmetics, and pharmaceuticals. Basically, there are two kinds of bottle labelers: automatic and manual. In the automatic bottle labelers, bottles are continually brought to the labeling station, where they are being labeled and further carried on to the conveyor for the next process. If some error occurs, the process is automatically stopped to avoid further wastage and losses. In manual bottle labelers, the bottle is placed in the labeling machine and the switch in activated. Once the labelling is done, the operator can place the next bottle for labelling. Common drawback of manual labeling is time consumption.
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The global bottle labelers market is segmented on the basis of technology and product type. By technology, it has been segmented into cold glue labeling machine, hot melt labeling machine, and self-adhesive labeling machine. By product type, it has been segmented into automatic labeling machine and manual Labeling machine.
By geography, the global bottle labeler market is segmented into North America, Latin America, Europe, Asia Pacific (APAC) and the Middle East and Africa (MEA). Adoption of innovative products in North America is fueling the market for bottle labelers in the region. Asia Pacific (APAC) market is expected to witness growth in the future due to changing life style and increases in consumption of bottle products, such as FMCG and cosmetics, in the region. Also, of late, APAC has transformed into a beverage packing hub due to the large consumer base and minimum cost of raw materials in the region.
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