Global Sleeping Masks Market

  • Sleeping masks, also known as eye masks, help a person to sleep faster. Sleeping masks cover both the eyes and block incoming light, thus inducing darkness which helps the user to sleep comfortably.
  • Sleeping masks have an elastic strap that holds the mask in place. Sleeping masks also come with ear plugs which block out noise. Thus, when both light and noise are blocked out through sleeping masks and ear plugs, a person generally falls asleep faster and stays asleep longer.

Global Sleeping Masks Market: Dynamics

Rise in global travel and tourism industry

Growth statistics of the travel and tourism market as per the World Travel & Tourism Council (WTTC) indicates that the global travel and tourism market contributed US$ 8.8 trillion to world GDP, holding a share of 10.4%. The sector gained total investment of US$ 941.0 billion in 2018, holding a share of 4.4% of total global investment. Traveling sometimes involves long periods of air travel. During long air travel, travelers generally get air sick and are unable to sleep. Sleeping masks during air travel help travelers to sleep comfortably and peacefully during the journey.

Rise in sale of sleep masks among nurses and other night shift and 24×7 workers

New types of jobs are prevalent in the market with the rise in industrialization and increase in economic activity that require workers to work in night shifts. Nurses, BPO (Business Process Outsourcing) professionals and other night shift and 24×7 workers who often need to work at night and sleep during the day sometimes face sleep disorders. Sleep masks or eye masks are extensively used by nurses and other night shift and 24×7 workers to sleep well and sleep faster during the day time. Thus, rising number of late night workers across the globe is leading to an increase in sale of sleep masks or eye masks.

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Global Sleeping Masks Market: Regional Analysis

Asia Pacific to hold prominent share of the global sleeping masks market

  • Geographically, the global sleeping masks market can be bifurcated into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • The market in North America is broken down and analyzed at country-level, which includes the U.S., Canada, and Rest of North America. Similarly, the sleeping masks market in Europe can be divided into country level, covering Germany, France, the U.K., and Rest of Europe. The sleeping masks market in Asia Pacific includes China, India, Japan, and Rest of Asia Pacific. The analysis of the sleeping masks market in Middle East & Africa includes GCC countries, South Africa, and Rest of Middle East & Africa. The sleeping masks market in South America can be divided into Brazil and Rest of South America.
  • The market in Asia Pacific is anticipated to expand at a rapid pace during the forecast period

Global Sleeping Masks Market: Competitive Landscape

The global sleeping masks market consists of a large number of global players operating in more than one region. Competition is strong among global and regional players operating in the sleeping masks market. A few key players operating in the market are:

  • Dream Essentials
  • Alaska Bear
  • Bedtime Bliss
  • LC Industries, Inc. (brand Lewis N. Clark)
  • Nidra
  • Sleep Master
  • HappyLuxe
  • MaskCraft
  • Dream Sleeper
  • Drift To Sleep

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Global Sleeping Masks Market: Segmentation

The global sleeping masks market can be segmented based on:

  • Product Type
  • Consumer Group
  • Distribution Channel
  • Region

Global Sleeping Masks Market, by Product Type

  • Natural Silk
  • Gel Mask
  • Aromatic
  • Lightweight
  • Others (Children’s Sleep Mask, Ergonomic & Contoured, Wraparound, etc.)

Global Sleeping Masks Market, by Consumer Group

  • Men
  • Women

Global Sleeping Masks Market, by Distribution Channel

  • Online
  • Offline

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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