Sea Salt Flour Market: Market Outlook

Sea salt flour is a food-grade salt that contains tricalcium phosphate and yellow prussiate of soda which allows sea salt flour to stick to food products rather than sticking to itself. Sea salt flour is also known for its ability to provide high surface area and delivers a quick, salty sensation. Sea salt flour is gaining traction in the food and beverage industry due to its ability to adhere easily to food products and provides excellent product coverage. Sea salt flour is widely preferred by several key manufacturers engaged in the production of cereals, baked goods, cake mixes, snacks, dry blends, seasonings, sauces, and many other products. The product is mainly offered in bulk sizes to key players operating in the food and beverage industry.

The ‘Healthy snacking’ trend is on the rise as consumers are more focused on purchasing ready-to-eat healthy food products. This trend is triggered by factors including rapid urbanization, increased working population, lack of cooking time, and increased purchasing power of consumers. Increased health consciousness among consumers has also triggered the growth of innovative ingredients market to incorporate healthier foods in their diets to support long-term health goals. However, the lack of awareness about the functionality of sea salt flour is expected to hamper sea salt flour market growth.

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Sea Salt Flour Market: Market Dynamics

Better Functionality Offered by Sea Salt Flour to Support Market Growth

In terms of functionality, sea salt flour is expected to out-perform the standard granulated flours. Sea salt flour provides a better salty flavor by increasing the rate of dissolution and potentially increasing perceptions of saltiness. Sea salt flour also offers the potential to reduce sodium and enhance flavor. Bendability is another factor that can show a positive impact on the growth of the sea salt flour market. The majority of the key players operating in the food and beverage industry are turning towards the increased usage of sea salt flour owing to its ability to blend more effectively in different food products, creating a more consistent distribution of flavor and color. Sea salt flour delivers a smooth and even texture and can have an undetected presence in food products.

Sea Salt Flour Market: Segmentation

Based on the End Use, the global Sea Salt Flour Market can be segmented as follows

·         Food Processing Industry

o    Bakery and Confectionery

o    Flour and Spice Mixes

o    Dairy

o    Snacks and cereals

o    Dry blends and seasonings

o    Others

·         Foodservice Industry

·         Retail/Household

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Based on the Distribution channel, the global Sea Salt Flour Market can be segmented as follows

·         Business to Business

·         Business to Consumer

o    Hypermarkets/Supermarkets

o    Convenience Stores

o    Specialty Stores

o    Online Retail

Based on the region, the global Sea Salt Flour Market can be segmented as follows

·         North America

·         Latin America

·         Europe

·         South Asia

·         East Asia

·         Oceania

·         Middle East & Africa

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Sea Salt Flour Market: Key Players

Some of the key players engaged in the production of sea salt flour are Cargill, Incorporated, Morton Salt, Inc., Maroon Group, Great American Spice Company, Super Salts Pvt. Ltd., and few others.

Sea Salt Flour Market: Opportunities

Key players engaged in the food ingredients manufacturing industry are emphasizing the development of innovative products with increased functionality. Increased health consciousness among consumers is encouraging them to reduce salt intake from their diet, which is considered to be a powerful and common flavor enhancer. The key players engaged in the production of sea salt flour are taking efforts to capture the functional benefits offered by granulated salt, along with sodium reduction. The increasing consumer demand for food ingredients that are produced through renewable energy sources and are environmentally friendly, is expected to mark increased sales opportunity for the key players operating in the sea salt flour market.

Sea Salt Flour Market: Regional Outlook

Geographically, North America is expected to have a greater influence on the sea salt flour market, owing to the high production concentration in this region. Apart from this, the increased consumer health consciousness and surge in demand for ‘better-for-you and ‘better-for-the-environment’ food products in this region is expected to drive market growth in North America. Europe is expected to hold the second-highest market share in the global sea salt flour market, owing to the well-developed food and beverage industry in this region. The majority of the key players operating in the food and beverage industry in Europe are expected to turn towards the increased use of sea salt flour, owing to its high functionality and low sodium content.

Impact of Covid-19 on Sea Salt Flour Market

The outbreak of Covid-19 to expected to marginally impact the global economy, owing to the stringent government regulations and various lockdowns imposed in different regions. The global food and beverage industry is also witnessing a decline is due to the affected industrial activities. Affected workforce, disturbed supply and value chain, disruption in raw material supply and uncertain consumer demand for food products are the major factors that have affected the global food and beverage industry. However, with the increased government initiative to support the growth of the food processing industry, the impact of Covid-19 on the sea salt flour market is expected to moderate.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

·         Customer Experience Maps

·         Insights and Tools based on data-driven research

·         Actionable Results to meet all the business priorities

·         Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

·         North America

·         Asia Pacific

·         Europe

·         Latin America

·         The Middle East and Africa

The world has undergone a major shift in the way of living since the COVID-19 pandemic struck. A notable change in the functioning of various businesses and sectors has influenced their working mechanisms extensively. The food and beverage sector is no stranger to this change. Transparency Market Research (TMR) has studied many aspects concerning the difference between the trends in the pre-pandemic and post-pandemic world across the food and beverage industry.

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