Global Portable Audio System Market – Introduction
- Portable audio systems offer effective television watching experience to customers. Wireless sound bars have an excellent sound system, and the portability feature makes it much more convenient to pair audio systems with external devices. The inbuilt features include a good Wi-Fi range in the speakers to meet the potential audio requirement of customers. Portable audio systems provide crisp and powerful sound which makes television watching and music listening a wholesome experience. Many portable audio systems are lightweight, easy to handle, and compact, making it easier to use. These properties along with high 3D audio capabilities with powerful Bluetooth speakers make the users feel very comfortable while using portable audio systems.
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Integration Technology in Portable Audio Systems – A Driving Factor
- Wireless and portable sound bars provide convenience by eliminating wires through Wi-Fi, Bluetooth, and integration. Consumers now can talk to smart sound bars to request what they want to listen. Moreover, many models have Amazon and Spotify Integration systems where the music can be played using these smart internet-connected speakers. Portable audio systems have directional sound which provides sound with moving bikes in a video game and consoles. The bike race on television is much favored with portable audio systems as it provides sounds which are better than using sounds of a television alone.
Growing demand for high performance home theatre
- Rising disposable income and aesthetically pleasing appearance of portable audio systems is leading to high demand for portable audio systems. The growing demand for creating indoor and outdoor home theatres has led to potential purchase of portable audio systems. External audio solutions help consumers to receive better sound options instead of sounds only from television or phones. The sound quality in portable sound bars has augmented the need for portable audio systems and is being used by millions of consumers across the world.
Asia Pacific to Dominate the Global Portable Audio System Market
- The global portable audio system market can be segmented into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
- The market in North America and Europe is anticipated to grow at a rapid pace due to audio technology advancement, growing demand for wireless audio devices, smart connectivity such as Wi-Fi and Bluetooth, and high demand for aesthetically pleasing products such as portable audio systems in countries such as the U.S., Canada, Mexico, Germany, and France, which is projected to surge the sales of portable audio systems in the near future.
- Asia Pacific accounted for major share of the global portable audio system market in 2020. The market in Asia Pacific is expected to expand at a significant growth rate during the forecast period due to rising purchase power of customers, growing millennial generation, and growing integrated virtual assistants powered by AI and machine learning technologies in China, India, Japan, and other countries in Southeast Asia, which is projected to surge the demand for portable audio systems.
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Key Players Operating in the Global Portable Audio System Market
Major players operating in the global portable audio system market are likely to face intense competition during the forecast period. Prominent companies such as Yamaha, Bose Corporation, Sony Corporation, and Sennheiser electronic GmbH & Co. KG are focusing on producing portable sound systems with increased Watts. The companies are focusing on providing high-quality audio systems which are easy to handle, do not get damaged easily, and are available for ergonomic use.
Key players operating in the global portable audio system market include:
- Bose Corporation
- Sony Corporation
- Sennheiser electronic GmbH & Co. KG
- Koninklijke Philips N.V.,
- LG Electronics
- Pyle USA
- Apple Inc.
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