Personal Cooling Devices Market : Latest Trends And Key Drivers Supporting Growth

August 6, 2021

Personal cooling devices help deal with heat stress, headaches, and heat-related irritability. Hot weather can prove to be tiresome and therefore, families resort to the purchase of expensive and high tonnage air conditioners. Families falling in the low to middle income group buy air coolers, which are far less effective as compared to air conditioners, but are capable of maintaining a cool temperature. However, rising cost of electricity has meant that low income families are finding it difficult to maintain such expensive air conditioners. Consequently, they are looking for alternative ways to keep themselves cool during the summer without having to spend a fortune on electricity in order to run air conditioners. Consumers are increasingly preferring personal cooling devices to tackle the heat in summer. The market for personal cooling devices is estimated to fuel the market during the forecast period.

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Personal cooling devices include a broad range of cost-effective products that are easy to operate. Demand for personal cooling devices is rising across the globe due to the energy efficiency of these products. Majority of these products are powered by batteries and in some cases, they run on solar energy as well. Adoption of such products would reduce the usage of air conditioners and electrically operated coolers significantly, thus reducing power consumption.
High affordability of such products due to their low price is another factor fueling the demand for such devices across the globe, especially in regions where the temperature is relatively high in summer. Furthermore, individual comfort offering, mobility, and user-friendly nature of these products are other factors boosting the demand for personal cooling devices globally.
However, low market penetration for such products is a key factor currently restraining the market. Majority of consumers are unaware about the availability of such products, which in turn is also hindering the market. Use of HVAC systems as a replacement for personal cooling devices is another factor restraining the market. HVAC systems are more adaptable as compared to personal cooling devices and hence, currently, they are highly preferred among consumers.
However, expansion of distribution channel and increased market penetration for personal cooling devices are estimated to offer significant opportunities for the market in the near future

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In terms of region, the global personal cooling devices market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
Asia Pacific offers significant opportunity for the personal cooling device market with China, Japan and India being major contributors to the expansion of the market. China is a major producer and supplier of personal cooling devices and hence, the market for the same is expanding significantly in China. This is due to the low cost of production for such products coupled with a variety of features.
Furthermore, numerous countries in Asia Pacific experience a hot climate for most months in a year. Moreover, increase in global warming is also fueling the temperature in this region. Hot temperature coupled with rising cost of electricity has prompting consumers to prefer personal cooling devices.

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